Do It For the Process: For The Artists by Emily Jeffords
One of the most confusing (and frustrating) parts of selling your creative work? Finding the collectors, buyers, customers, students, or clients who truly connect with what you create. If this feels overwhelming, you’re not alone. But here’s something I need you to know:
✨ ART IS NOT HARD TO SELL. ✨
I know, I know—you’ve probably heard otherwise. Maybe you’ve even felt it yourself. But the idea that selling art is an uphill battle? It’s simply not true. The key is understanding why people buy art in the first place.
Art isn’t a necessity like tires or groceries—it’s something we choose. Something we feel drawn to. Your buyers aren’t just making a purchase; they’re investing in meaning, self-expression, and the energy your work brings into their lives.
💡 In this episode, we’re diving into:
✔️ Why people buy art (and why it’s not about convincing them)
✔️ The emotional connection that turns viewers into collectors
✔️ How art creates belonging, identity, and a sense of home
Selling your work isn’t about pushing—it’s about finding the people who are already looking for what you create. And trust me, they’re out there. Let’s talk about how to reach them. 🎙️