In this riveting episode of "Do You Know Drones?", we're taking you to the heart of Geoweek, where innovation meets practicality. Join our host, Jason Sansucci, as he sits down with the effervescent Elaine Ball, a trailblazing force in geospatial marketing. Elaine brings her vibrant energy and sharp insights to the table, discussing the challenges of marketing complex geospatial technologies and the strategies that can transform technical innovations into market success stories.
Elaine doesn't just stop at marketing; she's on a mission to revolutionize the industry's approach to sales and customer engagement. With her dynamic tactics, she's helping companies generate leads, increase profits, and, most importantly, understand their buyers. Get ready for a deep dive into how Elaine's company, EBL, is reshaping the way the geospatial sector connects with its audience and how her initiatives are not only driving business growth but also filling the workforce gap with passionate new talent.
But that's not all – Elaine is also the mastermind behind "Get Kids into Survey," a global initiative that's capturing the imagination of the next generation and addressing the industry's workforce shortage head-on. With her captivating stories and infectious enthusiasm, Elaine is a beacon of inspiration, proving that marketing is far more than just the "coloring in department."
Whether you're a seasoned industry professional or a curious newcomer, this episode is a goldmine of wisdom, wit, and a testament to the power of innovative thinking. Tune in for an unforgettable journey into the world of geospatial technology marketing with the one and only Elaine Ball.
#GeospatialMarketing #GetKidsIntoSurvey #EBL