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(don’t) Waste Water! | Water Tech to Solve the World

S10E6 - The $500 Million Bio-based Bet: Kemira's Growth Accelerator Unveiled

43 min • 4 oktober 2023

with 🎙️ Tuija Pohjolainen-Hiltunen - President Industry and Water Segment at Kemira 

💧 Kemira markets safe and sustainable chemistries that are part of a good life, ensuring hygiene, safe water, food safety, and more.


What we covered:


🌍 How Kemira is revolutionizing water treatment with a purpose-driven approach to chemistry.  

🤝 Why the power of partnerships is non-negotiable for Kemira's success.  

💡 What sets Kemira apart: a relentless focus on innovation to solve real-world challenges.  

♻️ Why Kemira is a game-changer in the circular economy, turning waste into valuable resources. 

🔗 How Kemira's multi-faceted solutions go beyond just chemistry, incorporating digital tools and AI for optimization.  

🎯 What makes Kemira a leader in customer-centric approaches, tackling new challenges as regulations evolve. 

📈 How Kemira Beat the Odds: Navigating through COVID-19 and volatile markets to achieve impressive growth.  

🌍 Why Global Reach Matters: Dominating Europe and North America while eyeing expansion in China.  

🔬 What's ViviMag: Introducing new applications like phosphorus recovery and PFAS treatment.  

🌿 How to Go Green: Transitioning from 60% virgin materials to bio-based alternatives.  

🤖 Why ChemConnect is a Game-Changer: Leveraging predictive analytics and AI for smarter water treatment.  

🚀 How Reliability Fuels Growth: Winning customer trust through consistent delivery, even in crises. 

🎯 How Customer Needs Drive Innovation: Kemira's quest to replace fossil-based materials without compromising performance.  

🤝 Why Partnerships Matter: Leveraging collaborations and a $500M growth accelerator to fuel bio-based product revenue by 2030.  

🌿 What "Walking the Talk" Means: Moving beyond buzzwords to make concrete steps in sustainability and decarbonization.  

📊 How Metrics Define Success: Aligning personal KPIs with business targets for a win-win outcome.  

🌊 Why Water is the New Cool: Observing a surge in industry excitement and collaboration, especially in digital solutions.


🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥


🔗 Have a look at Kemira's website 

🔗 Come say hi to Tuija on Linkedin

➡️ Check out the entire article on how Kemira makes a $500 Million biobased bet 

➡️ Reach out to me: [email protected] 


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