The Irresistible Rise of Bottled Water

How can it be, that Bottled Water will surpass Tap Water in 2034?

Believe it or not, the World will soon spend more on #BottledWater than on #UtilityWater.

But where does this come from? How did a sector that was supposed to die at the beginning of the twentieth-century recover and boom in the 1970s?

And how is all of this linked with the global inability to align ourselves towards #SDG6?

00:00 Bottle Water takes over from 2034 on!
00:24 The origins of Bottled Water
01:06 Bottled Water shall have died in the 1900s
01:33 A French Revolution: Perrier
02:59 Bottled Water: a Veblen Good?
03:49 Creating a Market Category
04:23 Water in Bottles has neither better taste nor improved safety
05:30 New (Luxury) Bottled Water Brands
06:16 The link between Bottled Water and SDG6
07:24 Beyond the Bottled Vs. Tap Water debate
08:27 Can Point of Use be a better solution?
09:29 Point of Use Vs. Bottled Water in the Developed World
10:17 ... and in the Developing World
11:22 From Point of Use to the Micro-Utility
11:51 Conclusion

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