How do you become a magazine editor that can put Kate Bush on the cover? And what’s it like running a genre-specific title in 2023?
In a world where the digital age is rapidly redefining media, Sean Adams (@seaninsound) meets a titan of the magazine world, Jerry Ewing, editor of PROG magazine for a rare interview. From his roots starting a Marillion-inspired fanzine to being at the helm of genre-defining publications such as Classic Rock and Metal Hammer, Jerry's journey is a testament to the enduring power of specialist knowledge and passion-driven journalism.
Episode Highlights:
The Genesis of a Genre Journalist: Jerry recounts the serendipitous moments that led him from crafting a fanzine to steering the course of iconic music magazines.
The Art of Magazine-making: Delve into the craft of curating content for a niche audience, the evolution of magazines in the internet era, and the potential resurgence akin to vinyl's comeback.
Defining the Undefined: What is progressive rock? Jerry challenges the conventional confines, advocating for a broad, idea-driven definition that encompasses the innovative spirit of the genre.
Adapting to the Beat of Change: The discussion turns to the seismic shifts in media consumption and the strategies for staying relevant in a landscape transformed by technology.
The Human Touch: Jerry envisions a future where the human element is not just a feature but a proud declaration in magazine-making.
Notable Quotes from Jerry Ewing:
"Progressive music's reach is quite wide... It's the ideas and the approach to making music that sets them apart."
"Understanding your readers is crucial... Be comfortable with your readership, and they'll feel comfortable with you."
"The editor guides the magazine... decides what goes in it, helps point the tone."
"For our readers, it's the music that matters... They're not interested in sex, drugs, and rock and roll."
"Communication between human beings is at the root of journalism."
Further Insights:
From Court Jester to PROG: Jerry's DIY beginnings and the transition from fanzine to professional journalism.
The Inclusive Vision of Prog: Embracing a wide spectrum from prog metal to experimental indie, Jerry's editorial direction is as diverse as the genre itself.
The Editor's Role: Setting the tone and creating a dialogue with music aficionados, Jerry's editorial philosophy is about crafting a space for in-depth musical exploration.
The Vinyl Moment for Magazines: Speculating on the tangible allure of print in the digital age, and the unique value it could regain.
Links: