#20 - How Tofurky Stays Authentic as it Evolves: Jaime Athos on the Dawn of a New Era

Jaime Athos, CEO of Tofurky discusses how Tofurky has managed to stay independent and family-funded throughout their monumental success. Jaime shares a variety of insights from his thoughts on the responsibility he inherited from his step-father to how to balance mission of the company with profit, decoding the hype in the plant-based food space, and how he hopes to aid new businesses by pulling from the vast knowledge from Tofurky’s own 37-year-long journey.

To Jaime, Tofurky’s so-called competitors in the world of plant-based food are just collaborators. He believes every brand has to work together to help transform our food system – that is, if we truly want to make a difference.

Show notes for this episode: https://eftp.co/jaime-athos

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