AI Insight: Optimizing eCommerce through Smart Measurement

In this conversation, Ari is joined by Chris Mercer of MeasurementMarketing.io to discuss the integration of AI with measurement in the field of eCommerce. They highlight the importance of having a clear strategy for data collection and analysis before implementing AI tools. They also discuss the role of AI in optimizing user experience, such as predicting the placement of buttons on webpages. Mercer recommends Microsoft Clarity as a useful tool for analyzing website data and gaining insights through AI. They emphasize the need for simplicity and planning in measurement strategies and the importance of continuous improvement.

1. For the free Framework course Mercer mentioned in this episode, check out: https://measurementmarketing.io/ecommerceai
2. For free classes from Mercer, check out MeasurementMarketing.io's youtube page: https://measurementmarketing.io/youtube