AI-Powered Commerce: Navigating the B2B to B2C Transition with Will Tjernlund

In the webinar, Ari is joined by Will Tjernlund to discuss the intricacies of assisting traditional B2B companies in their shift to the B2C marketplace with the aid of AI. Tjernlund highlights the cultural shifts and customer support expectations that companies must adapt to in this transition. The two elaborate on the use of AI for managing expansive online product catalogs and automating routine operations such as copywriting and inventory management.

The discussion also covers the potential in targeting niche markets and the strategic advantages of forming partnerships with well-established corporations. Additionally, the critical role of keyword optimization, data mining, and AI-powered customer analysis in the success of e-commerce ventures is underscored. Will provides valuable perspectives on how companies can effectively engage in the process of transitioning to platforms like Amazon.