X, previously known as Twitter, is embarking on a major strategic pivot to attract small to medium-sized businesses for advertising, in the wake of losing significant revenue from the exit of major brands like Apple, IBM, and Disney. This move comes as a direct response to these brands withdrawing their advertisements following owner Elon Musk's endorsement of an antisemitic post. The shift signifies an important recalibration of X's business model, focusing on creating a conducive environment for smaller businesses.