SWOT Analysis - Planning and Strategy to Grow a Creative Business (Part 2)

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Part 2 of 3: SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to strategically plan for your business growth. 

My favorite part of the SWOT analysis is the “O”.  Opportunities. 

In this episode, we find opportunities to grow your business!  We build upon what we learned in Episode 35 (Strengths and Weaknesses) to inform what opportunities will help us grow in 2024. 

I will teach you how to align opportunities with your mission and purpose. I provide two tips for approaching the SWOT analysis, which helps you do exactly that!

As Artpreneurs, it is so important to brainstorm ideas, consider customer requests, and identify areas of alignment between time spent, revenue generated, and personal joy.

You have made 2023 an incredible year for me. I wake up to my purpose everyday and do what I never thought possible despite my chronic illness with this podcast…

YOU WILL LEARN:

✓ How to leverage your strengths and weaknesses to uncover new opportunities for your business. 

✓ Why everything has an opportunity cost

✓ How to choose opportunities that align with your mission and purpose

✓ Know your mission: let it guide your decision-making and prioritize opportunities accordingly.

AND

00:00 SWOT Analysis

02:00 Reviewing Strengths & Weaknesses 

03:00 Tip 1

05:00 Tip 2

07:00 How To Uncover Opportunities

09:00 Tactile Trick Using a Venn Diagram

10:00 The One BIG Thing To Master In 2024

11:00 My Personal Holiday Updates

RESOURCES

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Jenna