48 - Tying the Laces of Sustainability: Earthbound Sneakers, with Mikael Hietala

In this captivating episode of Energ' Ethic, we lace up to explore the visionary world of Earthbound Sneakers - a trailblazing enterprise rooted in the historic shoemaking town of Karlovatz, Croatia. With sustainability at its core, Earthbound Sneakers is on a mission to transform the footwear industry, one bio-based sneaker at a time. Join us as we dive into the heart of Earthbound's ethos, where innovation meets environmental stewardship, with Mikael Hietala, Earthbound's sustainability officer.

Key Highlights:

- Pioneering the Green Revolution: Discover how Earthbound Sneakers is leading the charge in sustainable fashion, utilizing predominantly bio-based materials to craft their eco-friendly trainers.

- Certifications and Norms: Gain insights into the prestigious accolades that Earthbound Sneakers has earned, including the world's first OEKO-TEX Standard100 certification for a pair of sneakers and becoming Croatia's first B Corp. These milestones highlight Earthbound's commitment to quality and sustainability and set a new benchmark for transparency and corporate responsibility in the footwear industry.

- A Journey of Transparency: Learn about Earthbound's dedication to openness, from acknowledging the challenges of achieving a fully bio-based product to fostering a dialogue with customers that's built on trust and mutual respect for our planet.

- Sustainable Practices: Hear about the innovative steps Earthbound has taken towards sustainability, including the transition to a factory powered by solar power and geothermal heat pumps. This commitment to renewable energy exemplifies Earthbound's holistic approach to eco-conscious manufacturing.

- The Future of Footwear: Mikael Hietala shares his vision for Earthbound Sneakers and the sustainable future of the fashion industry. Discover the ongoing efforts and future initiatives aimed at minimizing environmental impact and encouraging a shift towards more sustainable consumer behavior.

Earthbound Sneakers is thrilled to extend an exclusive 10% discount to our listeners! Use the code NEC10 at checkout to embrace sustainability in style. This special offer is valid until April 18, 2024—don't miss your chance to step into eco-conscious footwear with Earthbound.

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Reach out to Marine Cornelis via Twitter @MarineCornelis or LinkedIn
Music: I Need You Here - Kamarius
Edition: Podcast Media Factory 

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