Leveraging sentiment data, driving org-wide action, and executive engagement

In this episode, David Betts, leader of Twilio’s developer platform team, shares how Twilio leverages developer sentiment data to drive platform engineering initiatives, optimize Kubernetes adoption, and demonstrate ROI for leadership. David details Twilio’s journey from traditional metrics to sentiment-driven insights, the innovative tools his teams have built to streamline CI/CD workflows, and the strategies they use to align platform investments with organizational goals.

Mentions and links:

• Find David on LinkedIn
• Measuring developer productivity with the DX Core 4
• Ask Your Developer by Jeff Lawson, former CEO of Twilio

Discussion points:

• (0:00) Introduction
• (0:49) Twilio's developer platform team
• (2:03) Twilio's approach to release engineering and CD
• (4:10) How they use sentiment data and telemetry metrics
• (7:27) Comparing sentiment data and telemetry metrics
• (10:25) How to take action on sentiment data
• (13:16) What resonates with execs
• (15:44) Proving DX value: sentiment, efficiency, and ROI
• (19:15) Balancing quarterly and real-time developer feedback