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Entra @ McDonald's: Managing 2.2 million workforce identities in the cloud

68 min • 25 april 2025

George Roberts, Director of Identity Governance and Administration at McDonald's, shares his extensive experience in migrating the company's workforce identity platform from on-premises ADFS to Microsoft Entra.

We also talk about challenges like handling unique frontline worker needs (including a creative paper-based MFA solution) and integrating with various applications.

About George

George Roberts is the Director of Identity Governance and Administration at McDonald's, where he leads a global team responsible for building and delivering the enterprise identity and access platform to support over 2 million employees, partners, franchisees, and restaurant staff users worldwide. George has over 25 years of experience delivering secure, scalable, and user-friendly solutions that help McDonald's to accelerate its business. All views expressed are his own.

* LinkedIn - https://linkedin.com/in/sirtwist

* Bluesky - https://bsky.app/profile/sirtwi.st

* Manage an external authentication method in Microsoft Entra ID - https://learn.microsoft.com/en-us/entra/identity/authentication/how-to-authentication-external-method-manage

📗 Chapters

00:00 Intro

00:30 Overcoming ADFS Custom Claims Roadblock

01:35 Global Footprint and MFA Challenges for Frontline Workers

03:20 Guest Introduction: George Roberts, McDonald's

04:07 George's Background and Role at McDonald's

06:42 McDonald's Identity Journey: Decentralization to Centralization

08:38 The Entra (Azure AD) Migration Begins

13:04 Operational Benefits and Challenges of Moving to Entra