"I didn't let my eating disorder define me" - Lorna Luxe: The Queen of Influencer Marketing

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Lorna Luxe is the perfect example of an OG influencer.

From growing up in a council estate in Manchester to living in a 2.5 million pound ghost house.

She started posting on social media for fun.

She then was given gifts brand deals.

She then created her own collections for a fast fashion brand…

and now has launched her own brand.

Lorna has shared her life online for the past 10 years & amassed over 1.4 million followers that she speaks to every single day.

Lorna grew massively on Instagram back in the day when it was just posting still images.

But since social media's changed to focus more on video, Lorna has had to change her approach from posting polished pictures of her outfits garnished with luxury items.

Lorna then took a risk and started exposing her skincare routine and bravely sharing her hair health journey of alopecia.

But she quickly realized…

The more access you give people to your true self, the stronger your relationship you build with your audience.

In this episode:

⁃ Lorna teaches me how she deals with hate online.

⁃ How she knew Instagram was gonna be her career even though there was no evidence that it could be.

⁃ What you really need to do to create a community in 2025.

⁃ How she deals with anorexia & bulimia 

⁃ What it was like growing up in a council estate in Manchester 

⁃ How much works goes in to being an influencer in 2024.

Lorna's perspective on Instagram is priceless.

She's gone through every up and down creators could have possibly gone through on the platform and provides insights that are unbeatable to match.

If you want a career in social media, then Listen to Lorna and she will show you exactly how it is possible.