EP 30: What Happens When Brand-Building Meets AI?

Send Everyday AI and Jordan a text message

With AI making the market more saturated, building a strong brand has never been more important. Guillermo Thompson, Founder and Director of Ombu Ombu, joins us to discuss how AI can help you build a brand that truly stands out from the crowd. Whether you're a startup or an established business, there's definitely a benefit to using AI for your brand.

Time Stamps:
[00:01:03] Apple enters AI world with pricey headset
[00:06:17] Actors no longer needed, just faces
[00:10:43] Is personal branding and AI ethical?
[00:13:39] AI experimentation with your brand is encouraged, but value is key
[00:16:58] Using AI to enhance personal/ company brand
For full show notes, head to YourEverydayAI.com


Topics Covered in This Episode:
1. Dilemma of Actors Losing Their Uniqueness to Technology
- Actors feeling disconnected from their craft due to the rise of visual effects and face replacement technology
- Valuation of recognizable faces over actual acting skills
- The complicated issue of privilege and compensation

2. AI in Personal Branding and Business
- Experimenting with AI for its benefits and potential for immediacy
- Encouraging younger generations to use AI in building a personal brand or business
- Importance of providing value to others and having a noble mission
- AI should be used as a consultant and not solely relied upon

3. Social Media and Authenticity
- Against AI-generated avatars
- Importance of getting to know the real individuals behind companies
- Potential for creating depression and loneliness through creating an image that isn't true on social media

4. Actors, Digital Doubles and AI
- Actors want to own their image and get paid as much as they did before
- Digital doubles for actors with specific body types or faces
- The Hollywood union discussing pay and control over actors' images due to AI in contract negotiations with studios

5. Apple's Upcoming Announcement of Mixed Reality Headset
- Apple not as active in AI space as other tech giants
- The potential impact of the mixed reality headset on the AI world

6. YourEverydayAI.com
- Promotion of website that features a live stream, podcasts, and a daily newsletter
- Encouragement for listeners to subscribe, leave a rating, and stay up to date on AI news

7. Brand Building with AI
- AI can be used to assist in brand building, such as ideation sessions and improving brand strategy and identity
- Suggestions on how someone who hasn't utilized AI in branding can get started


Keywords:
actors, visual effects, face replacement technology, uniqueness, privilege, compensation, Love Dead and Roberts, Netflix, AI, laziness, software testing, ChatGPT, prompts, consultant, personal brand, AI-generated avatars, social media, human safety, Hollywood union, gray area, Apple, mixed reality headset, consumer impact, youreverydayai.com, live stream, podcasts, ratings, newsletter, personal brand, unlimited resources, brand strategy, identity, branding.