EP 368: The Power of AI in Retail - From Product Pages to Profits

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Your retail strategy isn’t complete until AI is in the mix. Retail giants are harnessing the untapped power of AI—taking product pages from basic listings to profit machines. But are you missing out? We break down the real-world ways AI is changing the game for retailers everywhere with Bryan Gildenberg, Founder and CEO of Confluencer Commerce.

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Topics Covered in This Episode:
1. Current Commerce Ecosystem
2. AI in Retail
3. Potential Dangers of AI in Retail
4. Role of AI in Content Creation

Timestamps:
02:00 Daily AI news
05:10 About Bryan and Confluencer Commerce
08:04 Retail personalization backed by data has long existed.
12:51 Future of search and advertising with Gen AI.
15:53 Cracking TikTok's organic reach for big companies.
19:07 AI alleviates tedious tasks, improving consumer experiences.
22:11 AI might homogenize content; "artisanal content" emerging.
25:19 Data scientists are chefs; data engineers, food.
28:47 Identify user experience gap, assess commercial benefit.
32:32 AI: Solve specific problems, personalized, not tech problem.

Keywords:
AI in retail, Bryan Gildenberg, Jordan Wilson, AI R&D, future applications of AI, AI use cases, AI's impact on retail, AI's role in personalization, AI's role in content creation, training for AI, AI governance, AI responsibilities, AI's role in search, GenAI, AI in content creation, machine learning, AI in supply chain, AI in pricing, data engineering in AI, AI implementation, AI strategy for retail leaders, generative AI movement, traditional AI usage, AI competition, data requirements for AI, AI's role in customer experience, future of human-created content, dangers of AI in retail, impact of AI, AI and TikTok.

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