Ep 57: LinkedIn + AI - How to make it work to build authority

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So you're trying to grow your personal branding on LinkedIn and build authority for yourself but don't know where to start? AI can help with that! Today Joshua B. Lee, CEO and Founder of StandOut Authority, joins us to discuss feeding LinkedIn's algorithm and AI with relevant information to effectively communicate your personal brand.

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Time Stamps:
[00:00:17] AI and authenticity: Should we use it everywhere?

[00:04:38] LinkedIn is a powerful human-to-human platform for business growth

[00:09:16] Take time to understand who you are

[00:12:53] LinkedIn integrates AI to index human interaction, optimize content, and enhance user experience

[00:16:49] LinkedIn profile -  AI tools that help

[00:20:21] Tips on LinkedIn posting

[00:24:07] Build authority using content and AI on LinkedIn

Topics Covered in This Episode:
- Importance of personal brand and understanding identity
  - The overlap between personal brand and how the world sees you
  - The need to feed algorithm and AI with relevant information
- Shift in LinkedIn's algorithm towards educational and value-driven content
- Importance of authenticity and avoiding reliance on AI-generated content
- LinkedIn profile should tell a career journey or story, not just read like a resume
- AI tools like Jasper to help write LinkedIn bios
- Importance of a strong headline on LinkedIn
- Focus on outcomes rather than services
- Using tools like ChatGPT to create a standout statement
- Importance of creating content, engaging with people, and building relationships
- Caution against copying and pasting content for authenticity
- AI as a resource, not a replacement
- Emotions in decision-making and the role of AI lacking emotions
- Content quality over quantity
- Using AI as a tool to design content with a personal touch

Keywords:
personal brand, identity, algorithm, AI, LinkedIn, educational content, value-driven content, authenticity, AI-generated content, resume, career journey, story, bio, headline, ChatGPT, content creation, relationship building, content quality, Sales Navigator, organic marketing, relationships, Merlin, personalized prompts, followers, opportunities, writing, authenticity, live stream podcast, newsletter, Google, notebook LM, AXAI, Meta, AI models, AI regulation, posting frequency, targeting audience, timing, Sales Navigator, cold pitching, online validation, connecting, appreciation, human element, Microsoft, OpenAI, collaborative articles, SEO, resumes, long-standing, job searching, B2B interactions, B2C interactions, user base, business decision makers, AI technology, educating audience, selling, standing out.

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