EP 60: Making More Sales with AI

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How can you use AI to make more sales? Sunehra Malhotra, an Enterprise Account Executive at Brevo joins us to answer that exact question. We're breaking down the benefits of incorporating AI into sales strategies and how AI can help boost sales performance.

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Time Stamps:
[00:00:17] Daily AI news

[00:03:30] Intro to guest Sunehra Malhotra and Brevo

[00:04:50] How does Brevo use AI without AI policies?

[00:07:13] Brevo's AI email marketing features

[00:09:38] Using AI in Sales

[00:11:20] Example of using AI in sales properly 

[00:16:24] Using AI for automating sales sequences

[00:18:00] Bringing human connection to AI use

[00:21:12] AI is a tool to enhance sales

Topics Covered in This Episode:
- Addressing concerns about AI potentially replacing sales roles
- Encouragement for salespeople to evaluate how AI can benefit them
- Discussion on the potential advantages of AI based on understanding its capabilities
- Welcoming viewers to the live broadcast and inviting questions in the comments
- Mention of Brevo as a larger company generating significant revenue
- Lack of AI policies in companies and how Bravo uses AI tools to enhance performance metrics
- Utilization of AI to research target accounts and assist with email sequences
- Emphasis on the importance of customized and personalized emails to stand out
- AI's role in reducing time spent on researching software usage
- Desire to automate sequences for targeting accounts and input target criteria for AI to provide a list
- Importance of personalizing approach and mentioning personal experiences in emails to specific companies
- Acknowledgment that AI will never fully replace salespeople but can make them more efficient and productive
- Potential applications of AI in various aspects of sales and personal/professional spheres
- Emphasis on the importance of research and competitive analysis when using generative AI

Keywords:
AI, ChatGPT, automation, tasks, concerns, roles, sales, department, company, fear, benefits, advantages, understanding, live broadcast, questions, comments, Bravo, revenue, AI policies, performance metrics, clients, platform, cold sales, cold emails, attention, email outreach, research, target accounts, email sequences, customized emails, marketing strategy, individual contributors, judgment, company policies, product, efficiency, target accounts, researching companies, salespeople, convincing customers, testing AI, learning process, resume reviews, job search, API key, gener

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