EP 95: Creating an AI Content Strategy to Scale

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Whether you're a marketer, small business owner, or a professional, we're always looking to create content. But how can we leverage AI to create better and faster content at scale? Today Luke Kostka, Founder of New Norml. Media, joins us to discuss how AI can revolutionize content creation.

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Timestamps:
[00:01:20] Daily AI news

[00:03:50] About Luke Kostka and New Norml. Media

[00:09:55] Using AI in content creation

[00:15:20] AI tools and ChatGPT plugins for content creation

[00:19:00] Biggest mistake people make with AI content

[00:22:00] Creating successful AI content

Topics Covered in This Episode:
Primary Topic: Introduction to the Everyday AI Show
- Description of the podcast and its purpose to simplify AI and bring its power to everyday people
- Emphasis on leveraging AI, not just learning it
- Announcement of guest to discuss creating better and faster content with AI
Primary Topic: AI News
- Mention of former US labor secretary's warning about AI destabilizing the middle class
- Discussion of co-founder of DeepMind's prediction of AI assistants becoming widespread
- Introduction of a new AI chip startup, Deep Matrix, and its funding from Microsoft
Primary Topic: Introduction of Guest, Luke Kostka
- Introduction of Luke Kostka, founder of new normal media
- Luke's description of helping businesses with content creation and leveraging AI for productivity
- Mention of Luke's work with Ad World conference
Primary Topic: Luke's Work with Clients
- Luke's description of working with Ad World conference and creating content
- Mention of viral posts and boost in content performance with the introduction of AI
- Switch in focus to AI in Ad World conference due to success
Primary Topic: Luke's Experience with AI
- Luke's discovery of AI technology and its capabilities, specifically referencing ChatGPT, DALL-E, and GPT-3
- Example of creating content for Ad World using AI, resulting in viral video
- Impact of AI on the marketing industry
Primary Topic: AI Track in Ad World Conference
- Mention of Ad World's new AI track featuring speakers discussing AI
- Relevance and importance of AI in the marketing industry

Keywords:
AI, content, marketer, advertiser, small business owner, entrepreneur, AI, leverage, guest, create, better, faster, scale, power of artificial intelligence, create better, impactful content, AI news, future, robots, labor secretary, US middle class, AI assistance, productivity, AI chip maker, Deep Matrix, generative AI, Microsoft, founder, new normal media, West Coast, Ad W

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