EP 98: The Art of Storytelling - Experience From a Microsoft AI Ambassador

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The ability to tell a captivating story to your customers and/or readers is a crucial skill. Sometimes storytelling can be lost when using AI for content creation. Doug Thompson, former AI ambassador for Microsoft, expert storyteller, and founder of TheDougThompson.com, joins us to discuss how you can tell stories with AI. 

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Timestamps:
[00:01:20] Daily AI news
[00:03:35] Intro to Doug Thompson and background
[00:06:05] Finding the balance between AI and storytelling
[00:10:29] Should we use AI in storytelling?
[00:13:30] Doug's experience as an AI ambassador for Microsoft
[00:16:30] Microsoft Copilot and the future of work
[00:19:30] The challenges of "expensive" AI tools
[00:23:30] How to tell a story
[00:26:30] The power of storytelling in pitches
[00:29:18] The future of storytelling with AI

Topics Covered in This Episode:
Topic: The Art of Storytelling with AI
- Importance of storytelling in capturing the audience's attention and making a message resonate
- Steve Jobs as the best technical storyteller
- James Whitaker and Mary Rodriguez as examples of individuals who excel at storytelling
- The speaker's best pitches are tailored to specific audiences and environments
- Using ChatGPT to assist in crafting effective stories
- The importance of editing and adding the speaker's own voice to the content

Topic: Elements of Effective Storytelling
- The use of a story arc and the hero's journey
- Starting a story where the audience lives, using personalized and relatable experiences and language
- Stories should inform and persuade, particularly in the context of marketing products
- The focus on imagining a better life with a product, rather than relying on features and benefits

Topic: The Future of Work and Storytelling
- The speaker's perspective on the future of work and storytelling, given their experience with technical innovation and understanding of consumer behavior
- The influence of AI on the future of work and storytelling

Topic: The Guest's Background and Mission
- Doug Thompson's background as a technical sales nerd with experience at Microsoft and Tanium
- Doug Thompson's mission to help technical sales nerds and anyone trying to sell or relate to others by teaching them storytelling skills.

Keywords:
pitches, personalized message, storytelling, audience connection, Steve Jobs, technical storyteller,  capturing attention, relatable stories, personalized stories, persuasion, marketi

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