Craig Garber: WHAT’S THE ELG INTERVIEW PROCESS / CHOOSING QUESTIONS

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Chapters

00:00 Introduction and Background

00:34 Process for Interviews

01:28 Pre-Interview Conversation

02:27 Researching the Guest

03:25 Listening to the Guest's Catalog

03:55 Online Research

05:23 Selecting Questions

06:19 Reading for Inspiration

07:46 Art and Science of Questioning

08:47 Building Connection and Maximizing Engagement

09:45 Customized Questions

10:15 Example of Question Selection

11:13 Conclusion and Well Wishes

Summary

In this episode, Craig Garber answers questions about his process for conducting interviews on his show, Everyone Loves Guitar. He explains the extensive preparation he does before each interview, including pre-meeting conversations with guests, listening to their music, and conducting online research. Craig emphasizes the importance of connecting with guests and asking questions that they are passionate about. He also discusses the art and science of question selection, highlighting the need for interesting and engaging questions. The episode concludes with well wishes for the New Year.

Takeaways

Preparing for interviews takes an average of eight hours, including pre-meeting conversations, listening to the guest's music, and conducting online research.

Craig focuses on building a connection with guests and making them feel comfortable during the interview.

He customizes questions based on the guest's interests and current projects.

Question selection is a combination of art and science, with Craig constantly reviewing and updating his list of questions.