How to Navigate the Art Industry Like a Pro | Why Authenticity Matters with Louise Chignac & Will Jarvis

Join Ceri as she speaks to visionary entrepreneurs Louise Chignac, co-founder of Canopy Collections, and Will Jarvis, CEO of Gertrude. Together, they share their innovative approaches to revolutionising the art world, making it more transparent and accessible. Discover the secrets behind their successful collaboration and gain valuable insights for artists, collectors, and entrepreneurs alike in this must-listen episode.

KEY TAKEAWAYS

• Embrace the unknown and treat building a business as a living, creative process that evolves based on feedback and growth opportunities.
• Collaborate with individuals who genuinely understand and believe in your work, and foster a support network within the art world.
• Prioritise creating authentic, high-quality content and resist generic social media trends that may not align with your unique artistic identity.
• Understand the hierarchies within the art world and focus on finding the right context or gallery to showcase your work effectively.
• Adapt your language and approach to cater to both established art world figures and new, eager audiences.
• Recognise that investment conversations typically arise later in the art world journey, and focus on connecting with buyers who genuinely appreciate and resonate with the artwork.
• Embrace your unique identity and lean into being a "weirdo" if that's who you are, as the best artists are often strange and interesting people.
• Cultivate a professional practice that reflects your authentic self, rather than adhering to perceived notions of success or projecting a false image.

BEST MOMENTS 

"If you know what is ahead of you, you're not going to do it because you'll know it's going to be awful, like a big swing and it's going to be really hard. And you won't do it. So you need to be a bit of a fool to like get stuck in."

"If you're a weirdo, lean into being a weirdo. It's fucking brilliant. We love it. Some of the best artists are strange, interesting people."

"Always work with people who understand and like your work to start with. Cause I hear a lot of artists out there working with gallerists or agents that don't actually believe in the work."

"It's innate. It's so in us. It's always been in us. I don't know why there's so few people actually engaging with it. I think something's been allowed to happen. But, like, we can open those doors and, like, tons more people can engage with art and can have it enrich their lives, increase their mental wellbeing, you know, and in turn support a broader range of artist views in the world."

"If you adapt to every shift or every desire...you lose self, you lose identity. So you still have to mediate and know like, what's my bigger agenda."

"Find the people around you that, that will nurture you and look after you and help you and just believe in you."

PODCAST HOST BIO

Meet Ceri Hand, the driving force behind countless creative success stories. A creative coach, entrepreneur, and dynamic speaker, she's committed to empowering creatives to realise their dreams and make a meaningful impact through her creative coaching, mentoring and training company. With three decades in the arts under her belt, Ceri has ridden the highs, the lows, and everything in between. Now, she's here to help you achieve your goals, your way.

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