Changing the Business Based on Customer Demand (FSFS202)

This week we talk with Chris and Audra Wyant from central Illinois of Finding Eminence Farm.

Chris started the farm growing vegetables, but at first flush, the farm wasn’t selling enough. That’s when Audra came in growing flowers. Adapting and pivoting along the way they added not just flowers, but a flower CSA, on-farm workshops, and floral design for weddings.

They also discuss their Instagram and Facebook ads. This episode is all about knowing when you need a change and knowing and spreading your brand effectively.

For people who want to find out more about Finding Eminence Farm and what they are up to you can follow along on their Instagram @FindingEminence and via their website at FindingEminence.com.

Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

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Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i

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