Say you're a vegetable farmer and you want to make more money. How do you do that? How would you do that? If this was an episode of Family Feud one of the top answers on the board would likely be ‘grow more products’. And if we took this line of question on iteration further the asking how do you grow more crops? One of the top answers would be ‘get more land’. More land means more vegetables can fit in that space. A more vegetables means more to sell. Simple enough right. What if you couldn't get more land? Because it wasn't available or it was too expensive or it would change the dynamic of your farm... what would you do then? You want to make more money... but you can't add land. What are your options... you could raise prices or lower input costs, those would work, but there are a lot of other options available. That’s the topic that we are taking on in this multipart series – more money with less land.
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