SFD009: How to Grow Sales & Maximize Profits for Your Fashion Brand

In this episode I’m chatting with Traceena & Lauren, founder of The Sales Concept, which helps designers maximize profits through merchandising and sales strategies. This is one of the most content packed episodes to date, and if you have - or want to start - a label, grab a pen and paper to take notes and listen carefully to everything these two experts have to say. Traceena and Lauren give step by step instructions of how to approach buyers at shops and trade shows, word for word scripts of what to say on phone calls or in emails, and the exact steps to follow from the time you find the shop to writing the order.

You will learn:

• What merchandising is and why it’s crucial to your success
• The simple “backwards” strategy of pricing your products
• The number one merchandising mistake designers make
• How to approach buyers in person, in email and by phone (and which is best)
• The etiquette for following up with buyers (how much is too much!?)
• The easiest way to build your prospect list
• Why your prospect list is your secret weapon (and how big it should be)
• How to know if a buyer is serious or not
• The simple trick for approaching buyers at trade shows
• Why custom line sheets are key to getting the order
• How to follow up with buyers without sounding sales
• The value of repping your line yourself
• Why you have to get feedback during every buyer meeting
• The number one question you have to ask during your first interaction with a buyer

Guest Info & Resources:

• The Sales Concept
• Instagram

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