SFD012: How to build a group of raving fans before you have a product

In this episode I’m chatting with Colleen Monroe, founder of Untucked Workwear - clothes designed for women who embrace a lifestyle filled with gumption and a whole lot of go. After a year and a half of hard, Colleen launched a successful Kickstarter to fund the first round of production of her three piece collection. In the interview, she talks about how to build an email list and an audience before you even have a product, why fit is one of the most important factors to your success, how to deal with the financial realities of launching a label, and the importance of engaging with your customer

You will learn:

• How to build tons of raving fans for life before you even have a product
• How to collaborate with non-fashion brands to grow your audience
• Why it's better to take your time to make sure your product is done right
• The financial challenges of launching a label and advice to overcome them
• The non-glamorous parts of the fashion world
• How to have a successful Kickstarter campaign

Guest Info & Resources:

• Untucked Workwear
• Instagram
• Twitter
• TEG LA

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