SFD031: Behind the Scenes of an $87k Kickstarter Launch

With no fashion background, experience or contacts, Sarah Coronado launched an insanely successful Kickstarter campaign for her underwear line, Blooms Privé. Now, if you listen to the interview, you'll hear me mention multiple times that these undies - the world's first period-friendly travel panty - are not something that a podcast does justice to.

You have got to see them to really appreciate the ingenuity behind the product. Meticulously engineered for quick change and self-packing so you can be discrete, here are the undies every woman needs in her drawer:

Sarah's journey from idea to launch is not unique. Like most successful brands and Kickstarter campaigns, it took a lot of hard work, passion and drive. Within the first few minutes of meeting her, it was clear that her ambitious attitude and unwillingness to accept rejection or failure is why she's been able to create so many amazing opportunities for herself.

Sarah spent 9 months planning and strategizing the Blooms Privé Kickstarter campaign to make sure things went right. She also enlisted the help of experts to support with unknown territories. Her planning and careful execution resulted in not only a successful campaign, but she planned ahead to make sure she could keep up the momentum after it all ended.

I really hope you love this interview as much as I did, Sarah's story is inspiring, honest and humble. If you're thinking about launching a label or  doing a Kickstarter campaign, there is so much packed in our 49 minutes together that I know you'll love.

You Will Learn

• Why you can’t work in a vacuum
• The value of getting feedback and building something with your audience and your community
• The importance of sharing your journey, story and behind the scenes stories with your customers
• How long it takes to build a successful Kickstarter campaign (hint: it's not overnight!)
• Different options for funding your venture
• Why sometimes you just gotta google and figure it out! Read, learn and ask people!
• How to figure out how much money you need and what you need it for
• Why you should hire experts and not try to do everything yourself
• How to pre-validate your idea / product before kickstarting it

Guest Info & Resources

• Blooms Privé
• Blooms Privé Kickstarter

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