SFD046: How to Authentically Engage with Your Audience for Fashion Entrepreneurs

As fashion creatives, we think if we come up with the world's most brilliant design...it will just sell itself. If we just put up an ecommerce site, people will flock to it and buy our beautiful designs.

Unfortunately...it doesn't work that way.

You can create the best product in the world, but if you don't strategically attract and engage with your audience, no one's going to buy it.

Virginia learned this the hard way when she launched her activewear brand years ago. So, she bought business courses, learned from others who had been successful, and implemented strategies to figure out what worked. In just 2 months, she turned her online shop around and started getting sales.

She now runs Fashion Founder, and online community where she teaches other fashion entrepreneurs how to build a profitable business. In our interview, she shares some of her best strategies to attract and authentically engage with your audience...so they naturally want to buy from you.

It's not snake oil or magic...in fact, the strategies to sell are quite simple once you learn them. I know you'll love our chat as much as I did.

In our interview, we discuss:

• How to sharing value vs always selling
• How to carve out a path for your customer to go down
• Why you need to be clear about telling people what to do
• How you can share your story and introduce yourself in an authentic way
• Why it's so important to just be nice and say thank you
• What you can do to build your Instagram, get people to your site, on your email, and then engage with them
• What does engagement actually look like? How do you talk to people? What do you say?

Guest Info & Resources

• Fashion Founder Website
• Fashion Founder on Instagram
• Free Factory Guide
• Instagram Guide
• Interview with Kathleen Fasanella
• Third Love

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