SFD076 Six Steps to Starting a Fashion Line that Sells

Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different--but it’s something you can do.

Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful Fashion Designer podcast has been going for 75(!) episodes, and after interviewing as many talented, business-savvy fashion designers as I have, Robyn and I noticed that many of them had similar advice when it came to designing a fashion line that sells.

We went back through and extracted the golden advice nuggets from their episodes and distilled it down for you here--it’s great advice for everyone that wants to start a fashion line the right way.

In the interview (which you’ll love) we cover:

• Finding and owning your niche to create a fashion line that sells
• How NOT to design for everybody (seriously!)
• Solving your own problems by facing and overcoming the fashion challenges that you have
• Doing RESEARCH on other fashion lines
• Actually going to where your customer is hanging out to do MORE research
• Testing, testing, and testing some more--getting feedback on your samples
• Engaging and asking your customer for feedback during the design + development process
• Asking open-ended questions to get more information from your customers
• And so much more!

 

Episodes Referenced:

• Episode 17 with Anna Livermore of Vmora
• Episode 31 with Sarah Coronado
• Episode 39 with Exclusively Kristen
• Episode 70 with Aaron Luo of Caraa
• Episode 44 with Timm Smith of Voormi
• Episode 12 with Colleen Monroe, founder of Untucked Workwear

Connect with cohost Robyn:

• Learn more about Robyn and her publication, Heddlecraft Magazine.

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