SFD125 How to Start a Luxury Sleepwear Brand

Canadian designer Alexandra Suhner Isenberg studied fashion in Toronto, London, and Paris. She’s worked for brands including Burberry, freelanced, and taught fashion. But when an antique men’s chemise became her favorite thing to sleep in, Alexandra was inspired to start her brand, The Sleep Shirt. Listen for her fascinating story and how she built a successful luxury brand based around a single garment designed to perfection. 

For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!

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