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Fashion Our Future

Series 3⎢Part 3: Local denim revolution with Anna Foster

29 min • 12 november 2024

In this episode, we speak with Anna Foster, founder of E.L.V Denim (East London Vintage Denim), as she explains her innovative approach to upcycling and circular fashion. 

With over 25 years in the industry, Anna shares how her brand transforms unwanted garments into one-of-a-kind pieces.

We discuss the challenges of sourcing vintage denim, the creative process, and the importance of local manufacturing in reducing carbon footprints. 


Listen to learn how Anna is reshaping the fashion industry with creativity, craftsmanship, and sustainability.


Fashion our Future is a podcast hosted by Andrea Cheong, brought to you by Kering and produced by Kikina Studio. Check out the website to know more : https://www.kering.com/en/sustainability/ Share the podcast on social media with #fashionourfuture and follow Kering on Instagram (@kering_official) / Twitter (@KeringGroup) / Facebook (@keringgroup) / Linkedin (@Kering) and Andrea Cheong on Instagram (@andreacheong_) and TikTok (@andreachong_) for more content and updates!


Production: Kikina Studio

Host: Andrea Cheong

Writer: Kikina Studio (special thanks to Laetitia Berthier), Andrea Cheong

Illustration: Kikina Studio (special thanks to Jeremie Guez)

Music: Kikina Studio (special thanks to Tomer Lavie)



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