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Fat Mascara

Bringing Fragrance Memories Alive with Elizabeth Renstrom

51 min • 14 april 2023

Photographer and editor Elizabeth Renstrom is the artist behind Basenote Bitch, a project that explores how perfume plays a part in our formative years. In this interview, we revisit vintage fragrances—such as Love’s Baby Soft, Fetish by Dana, Tribe by Coty, and Ralph Lauren Cool—and discuss the marketing messages that were used to sell them. Plus, we learn more about Elizabeth and her work, her favorite beauty products, and the perfumes that have shaped who she is.


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