Pinterest For Musicians: Why Have A Presence On Pinterest

What are the benefits of using Pinterest for musicians? Pinterest is actually a search engine, although it is well know as a social media site. It is more for images as opposed to videos. In fact, it is the third most popular search engine, after Google and Youtube. It has a definite appeal to and is most popular with women over 25, but my daughter, who is 13, loves Pinterest. Since most of us have a big female audience, it only makes sense that it would be a  great place to showcase your talents. Because users of Pinterest are generally very engaged, they spend long periods of time searching out items of interest and will take the initiative to find what they are looking for.

One of the great things about this site is that you don’t necessarily have to constantly create new content. You are there to find other people’s content that you think is cool and Pin it in one place, on a Pin Board, as your favorites. This allows people to see many related things at one time that they may be particularly attracted to. It allows you to leverage the popularity of other people’s stuff to help boost your stuff. If you offer really interesting videos or announcements of free stuff, and then put your news among the others, people will be drawn to it.

Pinterest for Musicians: Setting Up Your Account

So how do you set up a Pinterest account? First of all, you want it to be a business account. Business.pinterest.com. It doesn’t cost you to have a business account, but a business account will give you access to valuable analytics so you can tell which of your Pins are the most popular and which subjects resonate with people so you can display more of the same types of Pins.

 Pinterest For Musicians: 15 Pinterest Board Theme Ideas

Download the FREE Pinterest Board Theme Ideas Cheat Sheet

Pinterest For Musicians Strategy: Getting Them From Pinterest To Your Music Website

Pinterest is not a music-centric media site but it can really help you to drive people to your own website by offering attractive, common interests. This is the most important thing to remember: you are using this site to drive people to your website to be introduced to your music. It doesn’t really help you to have a lot of people visiting your Pin Boards but never connecting with you on your website; so work towards that goal.

At the top of your Pinterest page in your bio. There you can place a link to your website. You need to grab their attention and let them know what they will get out of your website. Can they expect free download of your music? Will you be coming to their town soon and doing a free concert? You already know that they have similar interest to yours so offer things that they would be interested in.

If you love creative endeavors and have a passion for this type of media community, and you enjoy learning what’s new in lots of categories, this is definitely the place for you to leverage something you already enjoy to make more fans for your music.

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