Podd: Field and Garden with Lisa Mason Ziegler

#335: Ask A Florist, March Q&A with Ellen Frost

25 mars 2025 | 27 min

#334: "Should You Sell to Florists?" with Ellen Frost

18 mars 2025 | 42 min

#333: Bringing Joy Through Flowers - Meet Tricia and The Simple Sunflower

11 mars 2025 | 29 min

#332: Are You Digging Your Business’s Grave?

4 mars 2025 | 35 min

#331: Dave Dowling's December Q&A, Ask A Flower Farmer

25 februari 2025 | 23 min

#330: A Flower Farming Life to Love

18 februari 2025 | 27 min

#329: Flower Farmer Grit

11 februari 2025 | 26 min

#328: 3 Steps to Fail as a Flower Farmer

4 februari 2025 | 30 min

#327: Why Collaboration Beats Competition

28 januari 2025 | 31 min

#326: The Power of Community

21 januari 2025 | 19 min

#325: Planting Cool Flowers in Very Early Spring

14 januari 2025 | 30 min

#324: Cool Flower Successions in Very Early Spring & Beyond (Best of '24 Rerelease)

7 januari 2025 | 30 min

#323: Cool Flowers Talk: Lisa on The joegardener® Show (Best of '24 Rerelease)

31 december 2024 | 60 min

#322: Stepping Out

24 december 2024 | 26 min

#321: Dave Dowling's September Q&A, Ask A Flower Farmer

17 december 2024 | 25 min

#320: A Golden Opportunity

10 december 2024 | 24 min

#319: Lennie Larkin's September Q&A, Ask A Flower Farmer

3 december 2024 | 28 min

Hello, I'm Lenny Larkin! I run B Side Farm in Oregon and have written a book called Flower Farming for Profit. My focus is on helping flower farmers grow their businesses effectively. I also offer online courses, including a short course called Profitable Flower Farming, which helps people understand the business side of flower farming. Today I'd like to answer your questions on topics ranging from business tactics to planting schedules. Let's begin!

What Are Your Thoughts on Pricing Flowers?

Pricing can be tricky! Beginners often hesitate to charge more for fear of losing customers or worry about undercutting fellow farmers by pricing too low. A good starting point is researching local prices by visiting other farms or checking wholesaler comparisons for market insights.

When selling directly, remember that customers are aware of flower market prices. By staying updated on costs, you can competitively price your products and maintain profitability.

How Many Flower Varieties Should New Farmers Grow?

As a beginner in flower gardening, start small and simple. Focus on ten to twenty varieties instead of trying to grow everything at once. This way, you can nurture them without feeling overwhelmed.

Avoid the common mistake of growing too many types of flowers at once, which can lead to confusion. Instead, experiment with a few different flowers to see which ones thrive and are popular, allowing you to specialize effectively.

Where Can I Learn to Design Bouquets?

Learning bouquet design is best through hands-on practice, so don't hesitate to experiment! YouTube has great resources with designers like Julio from The Flower Hat and Amy Balsters, who offer tutorials to help you master bouquet design.

What About Investing in Perennials and Shrubs?

If you're tired of starting seeds and want a change in your routine, consider investing in perennials and shrubs. They add lasting beauty to your farm or garden. Start small, as they can be costly upfront.

I once invested $25k in peonies, but most farmers begin with just a hundred plants. You might also grow hydrangeas and spireas, which are both beautiful and popular.

How Do I Work on Pricing with Florists?

Pricing flowers can be challenging. It's important to discuss requirements and budget constraints with florists. If flower costs exceed their budget, ask about alternative types they might buy. This feedback can help adjust your inventory.

Final Thoughts

I love being part of this flower-farming community! We’re all in this together, and I’m here to help you navigate the challenges of running a flower farm. Please follow me on social media at the links below!

Mentions

Lennie’s Instagram: ⁠flowerfarming.forprofit⁠, ⁠B-Side Farm⁠

Lennie's online course: ⁠Profitable Flower Farming

Dave's online course: Bulbs, Perennials, Woodies, and More

Spring Meadows: flowering shrub wholesale liners & pots⁠

⁠The Gardener’s Workshop on Instagram⁠⁠⁠

⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠

⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠

The⁠⁠⁠ Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠ Vegetables Love Flowers and Cool Flowers⁠⁠⁠, owner of⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠ and the publisher of⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠ and⁠⁠⁠ Florist School Online.⁠⁠⁠ Watch⁠⁠⁠ Lisa’s Story⁠⁠⁠ and connect with Lisa on social media!

#318: Smaller Is Better

26 november 2024 | 19 min

#317: Daniel Schavey, Ask A Flower Farmer (August)

19 november 2024 | 28 min

#316: Lisa on The Flower Podcast

12 november 2024 | 64 min

#315: Dave Dowling's June Q&A, Ask A Flower Farmer

5 november 2024 | 27 min

#314: Flower Farming: 5 Beginner Crop Plan Tips

29 oktober 2024 | 32 min

Whether you're new or improving your farm, these insights can help. The journey can be tough, but with commitment and adaptability, the rewards are worth it. Take the time to learn and experiment—your efforts will pay off.

1. Find Your Markets

Understanding your market is the first step to successful crop planning. Consider factors like demand and pricing, which can change quickly, making thorough analysis vital.

Identify Your Customers: Know your target audience, whether florists, event planners, or supermarkets.
Understand Their Needs: What flowers do your customers want? This informs your growing decisions.
Plan for Timelines: Different markets have varying timelines; florists may need early week deliveries, while farmer’s markets may focus on weekends.

2. Grow Diverse & Complementary Crops

Diversity is essential in flower farming, as variety enhances beauty and increases resilience against pests & diseases.

Seasonality: Educate your customers about seasonal flowers, like tulips in spring.
Mix Early, Mid, and Late Season Flowers: Keep offerings fresh year-round by offering complementary flowers.
Plan for Customer Demand: Grow flowers that excite customers at different times, such as Iceland poppies early and zinnias later.

3. Build Soil Health and Pest Resistance

Healthy soil is vital for plant growth. Regular soil testing helps you make informed decisions about amendments. Adding organic matter improves soil structure, enhancing water retention and aeration. Monitoring moisture levels is crucial, as both overwatering and drought harm plants. Thus, maintaining soil health requires ongoing attention.

Use Compost: Add compost regularly to enrich soil.
Practice Crop Rotation: This maintains soil fertility and reduces disease.
Encourage Beneficial Insects: Create habitats for beneficial bugs to control pests naturally.

4. Implement Succession Planting

Succession planting is essential for a steady supply of flowers and requires careful planning. Timing significantly affects yield, so growers should consider factors like climate and plant variety.

Plan Multiple Plantings: Plant the same crops at different times for continuous harvest.
Focus on Consistency: Customers value being able to purchase their favorite flowers regularly.

5. Assess Available Resources

Take the time to thoroughly assess your situation, as hasty decisions can lead to unforeseen consequences. Preparation is key, but avoid overthinking; find a balance that suits you.

Know Your Space: Understand your land and what you can manage.
Utilize What You Have: Use existing tools and resources.
Consider Renting Equipment: If you need tools, consider renting when starting out.

Crop planning is about the bigger picture. Challenges may arise, but this strategy sets your flower farm up for success!

Mentions

Lisa's Online Course: ⁠⁠⁠⁠⁠⁠⁠Flower Farming School Online: Basics, Annual Crops, Marketing, and More!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#313: Flower Farming: The Reality of Time

22 oktober 2024 | 37 min

#312: Flower Farming: Sales & Pricing in Your 1st Season

15 oktober 2024 | 37 min

Sales & Pricing in Your First Season of Flower Farming

Welcome to flower farming! If you're new to this industry, knowing about sales and pricing is crucial. This podcast covers strategies for your first season, including pricing transparency and customer loyalty.

The Importance of Pricing Transparency

Pricing transparency is key for your flower farming business. It's about being clear with customers and aligning with industry standards. Asking customers what they would pay can harm your reputation.

Instead, set your prices based on research of reputable flower farmers and your costs. This creates a strong foundation for your pricing strategy.

Remember, pricing can differ by location and market. A $25 bouquet may seem small in one area and substantial in another, so adjust based on local conditions and product quality.

Understanding Seasonality

It's important to educate customers about flower seasonality. Many may not know when certain blooms are available, leading to unrealistic requests, like brides wanting out-of-season flowers.

Share your knowledge of seasonal blooms. For example, if peonies will be available next week, let customers know in advance to create anticipation and strengthen your connection.

No Bartering, Please

Bartering can undermine your professionalism. Haggling might imply you're not serious. Set clear prices and stick to them; customers should either buy at the price or not.

Sticking to your prices builds trust and respect for your brand. It's better to reward loyal customers than negotiate with others.

Rewarding Loyal Customers

A rewards system for loyal customers can increase sales. Consider subscriptions for regular deliveries, providing steady income and fresh flowers for your best customers.

Also, offer bulk discounts for larger orders, defining what qualifies as "bulk." For instance, a dozen bunches may qualify, but smaller amounts do not.

Waiving delivery fees for larger orders can encourage bigger purchases and foster loyalty.

Keeping It Simple

As a new flower farmer, it might be tempting to offer many bouquet sizes, but this complicates things. Focus on one standard-sized bouquet that competes with supermarkets.

Simplifying your offerings makes production easier and boosts profitability, allowing you to prioritize quality.

Not Everyone Is Your Customer

Understand that not all customers are a good fit. Some may expect more than you can provide or be difficult to please. Letting go of these customers helps you focus on those who appreciate your work.

If a customer frequently complains or makes unreasonable demands, consider referring them elsewhere. Your time is valuable, and focusing on the right customers will yield better results.

Building a Loyalty Program

A loyalty program can encourage repeat business. Implement a punch card system for a free bouquet after a set number of purchases to reward loyalty easily.

Show appreciation to regulars with special offers or freebies to retain customers and encourage referrals.

Conclusion

As you navigate your first season, remember that learning and adapting are vital. Stay connected with industry professionals and adjust your strategies as necessary. With dedication, you can create a successful flower farming business.

For more resources, please visit our website.

Mentions

Lisa's Online Course: ⁠⁠⁠⁠⁠Flower Farming School Online: Basics, Annual Crops, Marketing, and More!⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠

#311: Flower Farming: Marketing in Your 1st Season

8 oktober 2024 | 28 min

Marketing in Your First Season as a Flower Farmer

Hello, friends! Welcome back to another episode of Field & Garden, where I help anyone, anywhere, learn how to grow cut flowers. Today, I'm excited to share some valuable tips on marketing and selling flowers, especially in your first season. This is such an important topic, and I hope to inspire you to take action!

Getting Ready for Your First Season

Let’s dive into how to market your flowers before you even have them! This is crucial because the best time to start marketing is before you have buckets of flowers waiting for customers. In fact, you want to have people excited and ready to buy your flowers even before they bloom!

Facing the Challenges of Marketing

It’s normal to feel overwhelmed by the business side of flower farming, especially marketing. It can seem daunting, but facing these challenges will get easier over time. Don't give up after one or two attempts; persistence is key! Remember, marketing is simply about educating people about what you do and how they can buy from you.

Top Ten Marketing Tips for Flower Farmers

Here are ten points to help you market your flowers effectively:

Highlight Local Flowers: Always include your location in your posts. People want to know where they can buy your flowers, so make it clear.
Showcase Seasonal Varieties: Talk about unique flowers that are only available locally. Highlight their beauty and why they are special.
Emphasize Sustainable Practices: Share your commitment to sustainable farming methods. Educating customers about your practices can attract environmentally conscious buyers.
Promote Artisan Bouquets: Your bouquets will be different from what people see in stores. Whether you make them or allow customers to create their own, this is a unique selling point.
Variety and Diversity: Offer a wide range of flowers. Consistent quality is what keeps customers coming back, not just new trends.
Personalized Service: Build relationships with customers through excellent service. Good customer care can lead to repeat business.
Farm-to-Table Experience: Consider inviting customers to your farm for tours or events. This helps them connect with your flowers in a meaningful way.
Specialty Cuts and Unique Blooms: Highlight the nostalgia of garden flowers. These are often the flowers that remind people of their childhood.
Offer Workshops: You don't have to be an expert to host workshops. Start by inviting people to cut their own flowers and create bouquets.
Community Involvement: Share your connections with local businesses. This reinforces the importance of supporting local economies.

Building Anticipation

Remember, the goal is to create excitement around your flowers before they are ready to sell. By using these marketing strategies, you can warm up your audience and have them clamoring for your flowers when they are available!

Until next time, happy flower farming!

Lisa Z.

Mentions

Lisa's Online Course, ⁠⁠⁠⁠Flower Farming School Online: Basics, Annual Crops, Marketing, and More!⁠⁠⁠⁠

Jennie Love's Online Course: ⁠Making Workshops Work for You⁠

⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠

#310: Secrets to Growing More Cut Flowers in Less Space

1 oktober 2024 | 42 min

#309: The 3 Steps to a Great Cutting Garden

24 september 2024 | 31 min

#308: What It Takes to Be a Flower Farmer

17 september 2024 | 23 min

#307: Lisa's May Q&A, Ask A Flower Farmer

10 september 2024 | 21 min

#306: Lennie Larkin's June Q&A, Ask A Flower Farmer

3 september 2024 | 28 min

#305: Meet Emma Mobley, End of Nowhere Flower Farm

27 augusti 2024 | 36 min

#304: Ellen Frost's May Q&A, Ask A Florist

20 augusti 2024 | 24 min

#303: Meet Torrie Anderson of The Flower Farm at Youngs Mill

13 augusti 2024 | 50 min

#302: Dave Dowling's May Q&A, Ask A Flower Farmer

6 augusti 2024 | 24 min

#301: Top 5 Mistakes, Cool Flowers Edition

30 juli 2024 | 20 min

#300: Cool Flowers, Unveiling the Truth

23 juli 2024 | 32 min

#299: Easy Flower Sales: Spring vs. Summer

16 juli 2024 | 29 min

Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which makes them seem easier to grow.

I want to fast forward to where this journey of embracing seasonality with cool-season hardy annuals can lead.

This is a trend that I have seen over and over, and I think it is so smart.

My first experience with flower farmers making a clear decision to move away from offering summer crops and focusing on spring and or fall crops was with good friends Megan and Jonathan Leiss of Spring Forth Farm in North Carolina. I met them before their babies came, and I watched as they started a family, lived the homesteading life, and grew cut flowers as a piece of their family life, not allowing it to consume them. They developed their model as an early to late spring offering flower farm.

Now we're seeing more and more flower farmers realizing they can maintain control as they grow their businesses, molding them into a more manageable part of their life.

I had the honor of visiting one of my student's farms a couple of years ago. She came to the rescue of furnishing some flower crops for a photo shoot for my newest book, The Cut Flower Handbook.

I knew I wanted to revisit her farm with the team to learn and film about how she got into flower farming and where her journey is headed. I was thrilled to hear her story of creating a more manageable flower farming business. Our visit with Emma will be released as a Field & Garden podcast episode later this season.

Mentions

Request the FREE webinar: 3 Foolproof Steps to Success with Cool Flowers

Lisa's Book, Cool Flowers

Online Course: Cool Flowers from Seed to Harvest

Emma Mobley, End of Nowhere Flower Farm

Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠

⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠

The ⁠⁠⁠⁠Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠, owner of ⁠⁠⁠⁠The Gardener’s Workshop,⁠⁠⁠⁠ ⁠⁠⁠⁠Flower Farming School Online,⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠Farmer-Florist School Online⁠⁠⁠⁠ and ⁠⁠⁠⁠Florist School Online.⁠⁠⁠⁠ Watch ⁠⁠⁠⁠Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

#298: Why Grow Annuals?

9 juli 2024 | 24 min

#297: Daniel Schavey, Ask A Flower Farmer (May)

2 juli 2024 | 31 min

#296: Hardest Job of the Season

25 juni 2024 | 18 min

#295: Profitable Flower Farming, Inside the Course

18 juni 2024 | 21 min

#294: Meet Lennie Larkin of B-Side Farm

11 juni 2024 | 29 min

#293: Dave Dowling's April Q&A, Ask A Flower Farmer

4 juni 2024 | 30 min

#292: Cool Flowers from Seed to Harvest, Inside the Course

28 maj 2024 | 31 min

#291: Lisa's 5 Tips in 5 Minutes

21 maj 2024 | 7 min

#290: Ask A Florist with Ellen Frost

14 maj 2024 | 31 min

#289: Happy Spring or Not?

7 maj 2024 | 26 min

#288: Dave Dowling's March Q&A, Ask A Flower Farmer

30 april 2024 | 30 min

#287: Flower Farming Mythbusters (Encore)

23 april 2024 | 20 min

#286: Daniel Schavey's March Q&A, Ask A Flower Farmer

16 april 2024 | 34 min

#285: Restoring Nature with Rhonda & Lisa (Bug Talk)

9 april 2024 | 37 min

#284: Failed Expectations (Encore)

2 april 2024 | 33 min

#283: Dave Dowling on Ask A Flower Farmer

26 mars 2024 | 28 min

#282: Lisa on the Growing For Market Podcast

19 mars 2024 | 66 min

#281: Introducing The Gardener's Workshop Club!

12 mars 2024 | 15 min

#280: Lisa & Joe Lamp'l Discuss The Cut Flower Handbook

5 mars 2024 | 51 min

#279: Finding Your Way In Flower Farming (Encore)

27 februari 2024 | 32 min

#278: Cool Flowers Talk: Lisa on The Joe Gardener Podcast (Encore)

20 februari 2024 | 60 min

#277: Good Medicine: Cut Flowers

13 februari 2024 | 22 min

#276: The Truth About Seed Starting (Encore)

6 februari 2024 | 13 min

#275: Have Faith In Cool Flowers (Encore)

30 januari 2024 | 33 min

#274: Under the Row Covers & Succession Planting (Encore)

23 januari 2024 | 26 min

#273: Facing the Fears of Business

16 januari 2024 | 22 min

#272: Flower Farming School Online, The Trio Sale

9 januari 2024 | 30 min

#271: Do You Know About Seed Talk? (Best of 2023)

2 januari 2024 | 46 min

Did you know that we have another podcast series? It's called Seed Talk with Lisa & Layne, and it's become really popular! This is their top podcast episode of 2023, the one with the most overall listens, and it's the first episode in a 3-part series about cut-and-come-again Cool Flowers.

If you like this one, please consider subscribing to Seed Talk wherever you get your podcasts. You can also watch Seed Talk on our YouTube channel (see the Seed Talk playlist there), or listen to Seed Talk anytime in the podcast section on our website.

*Winner, Best of 2023* Seed Talk with Lisa & Layne

Wondering which cool flowers will branch and produce multiple rounds of blooms? Today, Lisa and Layne discuss the first half of their list of “cut and come again” cool flowers. They cover why each of these plants is worth growing, approximately how many stems you can expect per plant, and tips for succession planting. From Ammi to golden drumsticks, listen to the podcast and learn about the productivity of these cool-season hardy annuals!

The video version of Lisa and Layne’s conversation will be posted to The Gardener’s Workshop’s YouTube channel, where all “Seed Talk” episodes are organized into a playlist. In addition, auto-generated transcripts are available for viewing on YouTube. If there is a question or topic you would like to hear discussed on a future episode of “Seed Talk”, please fill out the form linked below. We would love to hear your suggestions!

Mentions:

“Seed Talk” YouTube Playlist

Shop: Cool-Season Hardy Annual Seeds, Book: Cool Flowers

“Seed Talk” Topic Suggestion Form

TGW YouTube Channel

TGW iPhone App (iOS App Store)

TGW Android App (Google Play)

Sign up to receive our weekly Farm News!

The “Seed Talk with Lisa & Layne” podcast is produced by The Gardener’s Workshop and co-hosted by Lisa Mason Ziegler and Layne Angelo. Lisa is the founder and owner of The Gardener’s Workshop, where Layne works as Seed Manager. Lisa is the award-winning author of Vegetables Love Flowers and Cool Flowers and the publisher of Flower Farming School Online, Farmer-Florist School Online, and Florist School Online. Watch Lisa’s Story and connect with her on social media. Layne is an avid gardener, seed starter, and engineer who loves learning and applying her technical knowledge to all areas of life, including gardening and growing flowers. Thanks for joining us!

#270: (Best of 2023) Flower Farming Do's & Don'ts

26 december 2023 | 38 min

#269: Dave Dowling's December Q&A, Ask A Flower Farmer

19 december 2023 | 28 min

#268: Looking Back to Move Forward

12 december 2023 | 28 min

#267: Flower Farming, Will You Make It?

5 december 2023 | 31 min

#266: Dave Dowling's October Q&A on Ask a Flower Farmer

28 november 2023 | 26 min

#265: Writing The Cut Flower Handbook with Lisa & Jessi

21 november 2023 | 21 min

#264: Farming With A Baby, With Gretel Adams

14 november 2023 | 35 min

#263: Dried Flowers, Added Value

7 november 2023 | 28 min

#262: Meet Michelle of River Bend Blooms, with Jessi Graven

31 oktober 2023 | 40 min

#261: Jennie Love's Takeover of Ask A Flower Farmer

24 oktober 2023 | 29 min

#260: Ways To Sell Your Flowers with Dave Dowling

17 oktober 2023 | 36 min

#259: Trust The Process

10 oktober 2023 | 37 min

#258: Lily Succession Planting with Dave Dowling

3 oktober 2023 | 29 min

#257: What To Grow Next Season

26 september 2023 | 23 min

#256: Jennie Love's Top 5 Mistakes Farmer-Florists Make

19 september 2023 | 26 min

#255: Misguided Passion?

12 september 2023 | 22 min

#254: Meet Tammy Osselaer of Little Petal Farm

5 september 2023 | 23 min

#253: Slow Flowers Podcast Anniversary: Lisa & Debra's Celebratory Chat

29 augusti 2023 | 29 min

#252: Lisa Chats With Dr. Allan Armitage

22 augusti 2023 | 38 min

#251: Flat Sales in Late Summer

15 augusti 2023 | 25 min

#250: Ask A Florist Q&A with Ellen Frost

8 augusti 2023 | 36 min

#249: Take A Break

1 augusti 2023 | 24 min

#248: 2023 State of the US Flower Market, Instructor Roundtable

25 juli 2023 | 26 min

#247: Dave Dowling's June Q&A on Ask A Flower Farmer

18 juli 2023 | 36 min

#246: Big Picture Thinking for Spring

11 juli 2023 | 25 min

#245: Afraid of Selling Your Flowers?

4 juli 2023 | 36 min

#244: Dave Dowling's May Q&A On Ask A Flower Farmer

27 juni 2023 | 30 min

#243: Succession Planting with Flowers, Lisa on The joegardener® Show Podcast

20 juni 2023 | 41 min

#242: Dave's Online School is Available Now!

13 juni 2023 | 22 min

#241: Encore! Lisa Interviews Nicole Pitt of Flower Hill Farm

6 juni 2023 | 35 min

#240: Flower Farmer or Cut Flower Grower?

30 maj 2023 | 30 min

#239: Realigning Business Priorities

23 maj 2023 | 24 min

#238: Daniel Schavey hosts Ask A Flower Farmer Q&A

16 maj 2023 | 41 min

#237: Dave Dowling hosts Ask A Flower Farmer Q&A

9 maj 2023 | 27 min

#236: Val Schirmer Takeover of Ask A Flower Farmer

2 maj 2023 | 27 min

#235: Flower Lover Turned Flower Farmer with Sarah Strouse & Ellen Frost

25 april 2023 | 39 min

#234: Ask A Flower Farmer with Amelia Ihlo of Rooted Farmers

18 april 2023 | 22 min

#233: Ask A Florist with Ellen Frost of Local Color Flowers

11 april 2023 | 30 min

#232: Big Changes, Lisa's School is Now On-Demand!

4 april 2023 | 24 min

#231: Battle of My Head vs. My Heart

28 mars 2023 | 24 min

#230: Pre-Chilled Tulips with Gretel Adams

21 mars 2023 | 34 min

#229: Takeover! Dave Dowling on Ask a Flower Farmer

14 mars 2023 | 25 min

#228: Lisa Talks Seed Starting on The No-Till Flowers Podcast

7 mars 2023 | 79 min

#227: The Greatest Overwhelm of All: Success

28 februari 2023 | 38 min

#226: Meet the TGW Customer Service Crew

21 februari 2023 | 39 min

#225: Our Garden Love Story Continues

14 februari 2023 | 26 min

#224: Are You a Gardener or a Flower Farmer?

7 februari 2023 | 30 min

#223: Seed Starting Saturdays

4 februari 2023 | 44 min

#222: Simple Success

31 januari 2023 | 18 min

#221: Catching up with Jennie Love of Love 'n Fresh Flowers

28 januari 2023 | 48 min

#220: Flower Farming Do’s & Don’ts

24 januari 2023 | 38 min

#219: Ask A Flower Farmer Takeover with Daniel of Petal Pickers

21 januari 2023 | 57 min

#218: Seize the Season!

17 januari 2023 | 32 min

#217: Three No-Till Cover Cropping Pitfalls with Jonathan Leiss

14 januari 2023 | 39 min

#216: Simplicity Led to Success

10 januari 2023 | 32 min

#215: Flower Farmer Reminder List (Best of '22 Replays)

7 januari 2023 | 39 min

#214: Plan the Planning

3 januari 2023 | 34 min

#213: Lisa & Dave - Overcoming Challenges to Become a Flower Farmer (Best of '22 Replays)

31 december 2022 | 39 min

#212: Falling Short? Make a List.

27 december 2022 | 38 min

#211: Growing Snapdragons with Dave Dowling (Best of '22 Replays)

24 december 2022 | 32 min

#210: Why a Cutting Garden?

20 december 2022 | 22 min

#209: Growing Sunflowers with Jonathan Leiss (Best of '22 Replays)

17 december 2022 | 39 min

#208: Planting Cool Flowers in Very Early Spring

13 december 2022 | 31 min

#207: Bug Talk with Nancy Lawson, The Humane Gardener

10 december 2022 | 36 min

#206: Do You Really Want to Do That?

6 december 2022 | 38 min

#205: Why Grow Flowers?

3 december 2022 | 20 min

#204: Caring for Cool Flowers

29 november 2022 | 34 min

#203: Bug Talk - What Happens to Bugs In Winter?

26 november 2022 | 29 min

#202: Lessons Learned

22 november 2022 | 27 min

#201: Dahlia Tuber Sales with Sunny Meadows Flower Farm

19 november 2022 | 33 min

#200: Considering Possibilities

15 november 2022 | 37 min

#199: On-Farm Events with Sunny Meadows Flower Farm

12 november 2022 | 35 min

#198: One Simple Lesson

8 november 2022 | 25 min

#197: What is Frostmas? Winter Local Flower Sourcing with Ellen Frost

5 november 2022 | 31 min

#196: Where Do You Want To Be In 5 Years?

1 november 2022 | 24 min

#195: An Insider Look from Florist Ellen Frost

29 oktober 2022 | 32 min

#194: Leaves, Leaves, and More Leaves

25 oktober 2022 | 41 min

#193: One of TGW's First Employees - Meet Bobo!

22 oktober 2022 | 31 min

#192: New Episode on Seed Talk!

20 oktober 2022 | 1 min

#191: Jennie Love - How Weddings & Events Can Increase Your Flower Farm Profits

18 oktober 2022 | 46 min

#190: Top 5 Mistakes New Farmer-Florists Make

15 oktober 2022 | 29 min

#189: Seed Talk with Lisa & Layne is now its own podcast!

13 oktober 2022 | 2 min

#188: Catch the Replay! Meet Farmer-Florist Jennie Love

11 oktober 2022 | 45 min

#187: Evolution of a Specialty Cut Flower Farm with Val Schirmer

8 oktober 2022 | 44 min

#186: Harvesting: The Lifeline of a Cutting Garden

6 oktober 2022 | 31 min

#185: Surprising Crops - Annuals

4 oktober 2022 | 27 min

#184: Meet Andi Thatcher of Rimrock Flower Farm

1 oktober 2022 | 34 min

#183: Seed Talk: How Seeds Changed My Life – Lisa Mason Ziegler Edition

29 september 2022 | 57 min

#182: More Flower Farming Mythbusters

27 september 2022 | 32 min

#181: Cool Flowers Talk: Lisa on The joegardener® Show Podcast

24 september 2022 | 60 min

#180: Do You Know joegardener®?

22 september 2022 | 27 min

#179: Lisa and Joe Lamp'l Talk Gardening, Books, and Business

20 september 2022 | 44 min

#178: Year One Flower Farming with Torrie of Youngs Mill Flower Farm

17 september 2022 | 35 min

#177: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 2

15 september 2022 | 48 min

#176: Embracing Seasonality

13 september 2022 | 37 min

#175: The Family Behind The Gardener's Workshop

10 september 2022 | 29 min

#174: Seed Talk: Cool Flowers Direct Seeding FAQs, Part 1

8 september 2022 | 34 min

#173: Cool Flowers: The Other Side of the Story

6 september 2022 | 35 min

#172: Bug Talk: Native Bees with Dr. Barb Abraham

3 september 2022 | 34 min

For this edition of "Bug Talk" Lisa and Rhonda are joined by special guest Dr. Barb Abraham, an ecology professor, bee researcher and Chair of the Bee City USA - Hampton steering committee. Today they're talking about native bees. Did you know that you can have an average of 100 different bee species in your yard? And that native bees typically are not aggressive and do not sting? You may have seen some that look like gnats, flies or wasps and not even realized they were actually bees! Learn how you can support your native bee populations by avoiding pesticides, offering a consistent water source, a providing nesting habitat.

Recommended Bee Books: All of these are profusely illustrated with stunning photographs...

Holm, Heather. 2017. Bees. An identification and native plant forage guide. Pollination Press, LLC. Minnesota.

Holm, Heather. 2014. Pollinators of native plants. Pollination Press, LLC. Minnesota

Embry, Paige. 2018. Our native bees. Timber Press. Portland, OR.

Frey, Kate and Gretchen LeBuhn. 2016. The bee-friendly garden. Ten Speed Press. Berkeley.

Wilson, JS and OM Carrill. 2016. The bees in your backyard. Princeton University Press. Princeton and Oxford.

Xerces Society. 2016.100 plants to feed the bees. Storey Publishing. North Adams, MA.

Xerces Society.2011. Attracting native pollinators. Storey Publishing. North Adams, MA.

This one is heavy reading for the avid apiphile, few colored illustrations...

Danforth, BN, Minckley, RL, and JL Neff. The solitary bees. Biology, evolution, conservation. Princeton University Press. Princeton and Oxford.

Other Links & Mentions

Bee City USA - Hampton, VA: Website Facebook

The Xerces Society for Invertebrate Conservation

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#171: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 2

1 september 2022 | 46 min

#170: Flower Farming Success Didn't Happen Overnight

30 augusti 2022 | 34 min

#169: The Flower Farming Life with Steve & Gretel Adams

27 augusti 2022 | 49 min

#168: Seed Talk: Cool Flowers Indoor Seed Starting FAQs, Part 1

25 augusti 2022 | 50 min

#167: How Fall Brings New Beginnings and Opportunities

23 augusti 2022 | 32 min

#166: Vacation Time? How to Manage Your Flower Garden or Farm

20 augusti 2022 | 25 min

#165: Flower Farming for Dummies

16 augusti 2022 | 34 min

#164: Seed Talk! Cool Flowers FAQs

13 augusti 2022 | 46 min

#163: Building A Flower Farming Business Without Hoop or Greenhouses

9 augusti 2022 | 30 min

#162: If I Had Known This When I Started...

2 augusti 2022 | 27 min

#161: How My Garden Grows

26 juli 2022 | 36 min

#160: Cool-Season Flower Checklist

19 juli 2022 | 34 min

#159: The Evolution of Farm Sales at TGW

12 juli 2022 | 33 min

#158: Flower Farming Employees

5 juli 2022 | 40 min

#157: Captivating Cosmos!

2 juli 2022 | 27 min

#156: Preparing to Sell to Florists with Ellen Frost

30 juni 2022 | 28 min

#155: Lisa's Top Podcast: The Untold Gifts of a Cutting Garden

28 juni 2022 | 37 min

#154: Bug Talk with Author Jessica Walliser

25 juni 2022 | 43 min

#153: All About Basil!

23 juni 2022 | 28 min

#152: Dream Big, But Don't Get Lost in the Weeds

21 juni 2022 | 29 min

#151: Florist Sales: The Untapped Market with Ellen Frost

18 juni 2022 | 29 min

#150: (Not) Selling Your Flowers

16 juni 2022 | 26 min

#149: Flower Farming Resilience

14 juni 2022 | 46 min

#148: Dave Dowling: What are Bulbs, Perennials, and Woodies?

11 juni 2022 | 36 min

#147: Growing More: Expand Your Business with Lisa and Dave

9 juni 2022 | 41 min

#146: Lisa chats with Nicole of Flower Hill Farm

7 juni 2022 | 35 min

#145: Peonies 101 with Dave Dowling

4 juni 2022 | 37 min

#144: The 411 on Celosia

2 juni 2022 | 28 min

#143: Laying the Groundwork: A Panic Prevention Plan

31 maj 2022 | 42 min

#142: The Urban Farm with Greg Peterson

28 maj 2022 | 44 min

#141: Scaling Up Quickly with Dave Dowling and Running Hills Farm

26 maj 2022 | 52 min

#140: Top 5 Perennial Mistakes with Dave Dowling

24 maj 2022 | 28 min

In this episode, I sit down with my good friend Dave Dowling to discuss the top five mistakes that people tend to make with perennial cut flower plants. Whether you're a home gardener or a commercial cut-flower grower, Dave offers tips for avoiding these common perennial planting mistakes:

1. Not having weed management practices in place. You can't use chemical treatments on perennial beds, you'll need physical methods of weed prevention that match the growth habit of the plant (clump-forming vs. spreading).

2. Planting a perennial in the wrong place. Pay attention to the particular sun and water needs of each plant and place them in an environment where they'll thrive. Recognize that there are some perennials that you will not be able to grow on your property due to environmental conditions.

3. Planting the wrong variety. Did you know that there are different varieties of perennials produced specifically for cut flowers? Make sure you're purchasing the correct varieties that grow tall for cut flower production, not the dwarf varieties that are grown as bedding plants.

4. Not having a watering plan for your perennials. While most perennials, once established, may survive a drier season, they probably won't thrive and may not flower at all. Perennials need regular irrigation to achieve maximum flower production.

5. Assuming that perennials are less work than growing annuals. Perennials have their own maintenance requirements, including weeding, watering, and fall cleanup. Some perennials need to be dug up and divided every few years. Some are short-lived and need to be replanted every few years.

*PRO TIP* For a decent volume of cut-flower production, Dave recommends planting at least 25 plants of each variety of perennial that you want to grow. If space is limited, planting a handful of perennial varieties in larger volumes is better than planting just a few plants of more varieties, which won't yield enough of any one thing to sell.

Links & Mentions

Dave's online course, published by The Gardener's Workshop: Flower Farming School Online: Bulbs, Perennials, Woodies, and More!

Published by the ASCFG: Postharvest Handling of Cut Flowers and Greens

Purchase from Dave at Ball Colorlink: wholesale perennials for cut-flower production

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#139: The Urban Micro-Farm with Dee of Mermaid City Flowers

21 maj 2022 | 38 min

#138: Harvesting Peonies with Wanda of Fox Hollow Peonies

19 maj 2022 | 34 min

#137: Helping Flowers Last Longer

17 maj 2022 | 37 min

#136: Exploring Business Opportunities: Interview with Daniel Schavey and Wesley Turner

14 maj 2022 | 60 min

#135: Northern Growing Tips from Janis Harris of Harris Flower Farm

12 maj 2022 | 31 min

#134: The Full Circle of Flower Farming

10 maj 2022 | 34 min

#133: The Past, Present and Future of Sunny Meadows Flower Farm

7 maj 2022 | 39 min

#132: Keeper Clubhouse Clips (Succession Planting and Zinnias!)

5 maj 2022 | 37 min

#131: Bug Talk: Ants on Peonies with Lisa & Rhonda

3 maj 2022 | 27 min

Ants on peonies…did you know they are beneficial? Ants patrol the blooms for the sweet nectar and inadvertently protect the nectar and the blooms from pests in their greediness!

Why do we find ants on peonies? Because of all the sweet nectar they produce! Peonies have extrafloral nectaries (EFN) - they exude nectar from other parts of the plant beyond the inside of the flower. Ants feed on this nectar, which becomes more plentiful closer to blooming.

Ants are not garden pests, they are hard workers with lots of garden duties! Ants are predators of garden pests, they aerate the soil, and perform cleanup of decomposing debris. Rhonda encourages you to observe ants in your garden to see what they’re doing, as different types of ants have different jobs. Lisa and Rhonda briefly discuss the differences between native and non-native insects, and how humans affect the spread of non-natives.

Lisa talks about peony harvesting on her farm and shares some great peony tips from Dave Dowling:

Peony buds can be held in a cooler at 34 degrees for at least a couple of weeks. To store them in water in a cooler, harvest blooms at the “marshmallow stage.”
Quality and quantity of blooms for next year depend on water intake in July/August of this year, so make sure your peonies get enough water in summer, irrigating if needed.
Leave as much stem and foliage on the plants as possible so that plants continue to gather energy through the season. Lisa only cuts up to 24” stems no matter how tall her peonies are.

Links & Mentions:

The Gardener’s Workshop Free Resources Library

Dave Dowling’s 6-week course, Flower Farming School Online: Bulbs, Perennials, Woodies and More! More Info & Join the waitlist

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#130: Local Color Flowers - A Design Studio’s Year Month-by-Month with Ellen Frost

30 april 2022 | 46 min

#129: The Future of the Cut Flower Industry: Flower Collectives

28 april 2022 | 43 min

#128: The Big Picture: A Garden and a Business

26 april 2022 | 27 min

#127: Ranunculus & Anemone Basics with Steve & Gretel Adams

23 april 2022 | 41 min

#126: Lisa on The Flower Podcast (finding your niche market & business model, top 5 flowers to grow)

21 april 2022 | 52 min

#125: Step #1: Managing You

19 april 2022 | 30 min

#124: How Local Color Flowers Is Evolving with Ellen Frost

16 april 2022 | 41 min

#123: Lisa on the Joe Gardener Podcast (Building Natural Habitat, Cutting Gardens, Harvesting Tips)

14 april 2022 | 49 min

#122: Am I Ready to Join or Start a Collective? Interview with Amelia Ihlo

12 april 2022 | 38 min

#121: Bug Talk: They All Have Purpose, with Lisa & Rhonda

9 april 2022 | 41 min

#120: Keeper Clubhouse Clips (Early Sunflowers, Bed Prep for Weed Prevention)

7 april 2022 | 20 min

#119: What is a Collective, Anyway? Interview with Amelia Ihlo

5 april 2022 | 31 min

#118: The Book That Changed My Life: Interview with Author Lynn Byczynski

2 april 2022 | 36 min

#117: Lisa on The Urban Farm Podcast (Beneficial Insects, Succession Planting, and More!)

31 mars 2022 | 36 min

#116: Failed Expectations

29 mars 2022 | 38 min

#115: The Evolution of a Flower Farmer with Jennie Love

26 mars 2022 | 41 min

#114: Jennie Love & Ellen Frost Share Their Top Books

24 mars 2022 | 28 min

#113: Meet Andrew Mefford of Growing For Market

22 mars 2022 | 56 min

#112: Bug Talk with Lisa & Rhonda

19 mars 2022 | 35 min

#111: Lisa Z & Dave Dowling: Overcoming Challenges to Become a Flower Farmer

17 mars 2022 | 39 min

#110: Should You Host Workshops with Jennie Love

15 mars 2022 | 37 min

#109: Listen Again: Seed Starting Doesn’t Have To Be This Hard

12 mars 2022 | 37 min

#108: Recap: Chat with Jonathan & Megan Leiss of Spring Forth Farm

10 mars 2022 | 39 min

#107: Flower Farmer Reminder List

8 mars 2022 | 39 min

#106: Sunflower Sowing in Very Early Spring?

5 mars 2022 | 27 min

#105: Keeper Clubhouse Clips: Cool Flower Failures, Row Cover Debate, Grow Room Update

3 mars 2022 | 24 min

#104: Easy Indoor Seed Starting with Soil Blocking: The Journey

1 mars 2022 | 31 min

#103: Cool Flowers In The Ground

26 februari 2022 | 27 min

#102: Recap: Andrew Mefferd reviews The No-Till Micro-Scale Flower Farm On-Demand Workshop

24 februari 2022 | 22 min

Hello and welcome to another special episode of the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. I’m here today to continue what we started last week, the recap of the panel discussion and review of The No-Till Micro-Scale Flower Farm online workshop. If you missed last week’s podcast that featured Jennie Love’s review of the workshop, you can find that on our website or wherever you listen to podcasts, it’s episode #100.

So as you may know, we offer an On-Demand Workshop called The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss of Spring Forth Farm. Jonathan & Megan’s workshop offers over 4.5 hours of instruction on their no-till practices and micro-scale farming techniques. When the course first launched, Lisa Ziegler invited industry professionals to review the course and attend an online panel discussion.

Today I have for you an excerpt from that discussion featuring Andrew Mefferd. Andrew is the editor and publisher of Growing for Market magazine as well as the author of the book The Organic No-Till Farming Revolution. Andrew has spent over 15 years working on farms, including a year working on a no-till research farm, and seven years in the research department at Johnny's Selected Seeds. We loved hearing his insights about this workshop, and I hope you will too.

*Special Announcement* Jonathan & Megan Leiss are hosting a LIVE Q&A session on Earth Day! (Friday, April 22, 2022) ALL students of their workshop are invited to attend, and we hope to see you there! Details will be emailed beforehand to everyone who has purchased the workshop. NOW is a great time to purchase the workshop if you haven’t already, dive into the material, and get your questions ready for the LIVE Q&A.

More info is available on our website: About the No-Till Micro-Scale Flower Farm On-Demand Workshop

To learn more about Spring Forth Farm: Instagram, Facebook, Website, View the full-length panel discussion

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#101: The Truth About Seed Starting

22 februari 2022 | 14 min

#97: Flower Colors For Your Market with Jonathan Leiss

19 februari 2022 | 36 min

#100: Recap: Jennie Love's Review of The No-Till Micro-Scale Flower Farm On-Demand Workshop

17 februari 2022 | 11 min

#99: Cool Start, Hot Finish: Lisianthus with Dave Dowling

15 februari 2022 | 34 min

#98: Growing Snapdragons with Dave Dowling

12 februari 2022 | 31 min

#96: Growing Sunflowers with Jonathan Leiss

8 februari 2022 | 39 min

#93: Growing Lilies with Val Schirmer

5 februari 2022 | 38 min

#94: Meet Val Schirmer of Three Toads Farm

1 februari 2022 | 36 min

#95: Seed Starting Steps

29 januari 2022 | 23 min

#92: Cool Flowers in Very Early Spring

25 januari 2022 | 24 min

#91: Seed Starting Saturdays: Week 2

22 januari 2022 | 20 min

#90: Why Flowers?

18 januari 2022 | 30 min

#89: Seed Starting Saturday: Week 1

15 januari 2022 | 16 min

#88: Rudbeckias: Not The Ditch Dwellers

11 januari 2022 | 28 min

My love of rudbeckias has turned into a bit of an obsession. They are, after all, a pretty easy family to fall in love with.

Some of the reasons I love them:

Easy to start (most are anyway)
Need little tending other than full sun and a little water to get started after transplanting
The abundance of stems to harvest will wear you out,
Long-lasting in the vase
The variety of native bees you meet there is fascinating
The occasional aphid outbreak is a treat for my beneficial insects just waiting to eat them
The cleanup crew (goldfinches) swoop in and eat the seeds developing on old flowers
If you play your cards right—they will reseed in the garden.

The cut stems are major contributors to my flower farming business and a key ingredient that makes my farm attractive to so many native bees.

Bonus: they are winter hardy to zone 5 which means they can be fall planted for earlier blooms in zones 5,6,7,8,9 for taller stems, and more abundance. Early spring plantings can extend the season but won’t deliver as tall stems or abundance in my experience.

Frankly, I never knew there were so many varieties until I started farming. Most are excellent long-lasting cut flowers plus there are always extra blooms for the pollinators and hungry birds.

I am growing several new to me this season: Sahara, Cherokee Sunset, Denver Daisy, and Cherry Brandy.

Find all my favorite rudbeckia seeds here: Indian Summer. Prairie Sun, Goldilocks, and Double Daisy.

Honorable mentions but not in the R. Hirta family: R. triloba and R. maxima

I’m interested in the coloring which is so difficult to see true in images and if these will invite any new visitors to my garden.

I love what this family offers as cut flowers and beneficial creatures. The fourth section in my book Vegetables Love Flowers is titled "Heros of the Garden" and features the image I love of a goldfinch sitting on my rudbeckia-- iconic!

Enjoy!

Hosted by Lisa Ziegler

The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!

#87: Have Faith in Cool Flowers

6 januari 2022 | 49 min

#86: Building a Business? Don’t Fall for Overspending

4 januari 2022 | 28 min

#85: An Unlikely Path

1 januari 2022 | 36 min

#84: Resting and Recharging, A Business Essential

30 december 2021 | 45 min

#83: Cool Flowers FOMO, How to Cope

28 december 2021 | 41 min

#81: Cool Season Gardening: Why Are We So Afraid?

25 december 2021 | 29 min

#80: Florist Buying Local, Visiting Flower Farms

23 december 2021 | 35 min

#79: Row Covers: For More Than Cold

21 december 2021 | 36 min

#78: 5 Tips To A Great Garden

18 december 2021 | 30 min

#77: Go Inside The No-Till Micro-Scale Flower Farm

16 december 2021 | 39 min

#76: Leaves, Mulch, & Compost

14 december 2021 | 45 min

#75: Why I Plant Annuals

11 december 2021 | 31 min

#74: Florist Buying Local, Recognizing & Saying No When It's Not a Good Fit

9 december 2021 | 51 min

#72: Spring Forth Farm in 2021

7 december 2021 | 40 min

#71: The Untold Gifts of a Cutting Garden

3 december 2021 | 33 min

#65: Meet: Drive by Flowers and Creekside Growers

2 december 2021 | 79 min

#70: Holiday Market Ideas

30 november 2021 | 36 min

#69: Meet Blossom Lane Farm & Fox Hollow Peonies

23 november 2021 | 72 min

#68: Meet Dani Winters of Winters Farm Florals

20 november 2021 | 42 min

#54: Go Inside Growing Cut Flowers Crops in Hoop and Greenhouses

18 november 2021 | 55 min

#67: The Blow That Almost Derailed the Book Cool Flowers

16 november 2021 | 40 min

#55: Farming Update with Steve & Gretel Adams of Sunny Meadows Flower Farm

11 november 2021 | 47 min

#66: Florist Buying Local: Flower Subscriptions

9 november 2021 | 45 min

#64: Florist Buying Local: The Florist & the Farmer, Ellen Frost & Laura Resnick

4 november 2021 | 38 min

#63: Meet Becca Muller of LocaFlora

2 november 2021 | 42 min

#62: Go Inside: Growing Your Business With Local Flower Sourcing

28 oktober 2021 | 56 min

#61: The Secret Power of Local Flowers, meet Ellen Frost

26 oktober 2021 | 54 min

Sunny Meadows Flower Farm: Meet Steve and Gretel

23 oktober 2021 | 63 min

#59: Florist Buying Local: Teaching Customers About Seasonality and Local Sourcing

21 oktober 2021 | 43 min

#58: Farmer-Florist School Student Experience: Heather's Flower Farm

19 oktober 2021 | 33 min

#57: Farmer-Florist School Online, The Wedding Process Chat with Students

19 oktober 2021 | 55 min

#55: Farmer-Florist School, What's Included? with Jennie Love

16 oktober 2021 | 36 min

#56: Flower Business Opportunities, a Roundtable Discussion with the Pros

15 oktober 2021 | 58 min

#54: Florist Buying Local: 2022 Forecast & What Florist and Growers Should Do To Prepare

14 oktober 2021 | 58 min

#43: The Flower Farmer Show: Answering Your Questions

12 oktober 2021 | 61 min

#53: Florist Buying Local: Winter Sourcing Altering your Designs

11 oktober 2021 | 30 min

#52: Florists Buying Local: Winter Sourcing

11 oktober 2021 | 33 min

#51: That Reason Might Just Be Fear...

5 oktober 2021 | 22 min

#50: Flower Farming Mythbusters

4 oktober 2021 | 38 min

#48: Meet Course Students That Joined Our Team!

2 oktober 2021 | 35 min

#49: Florist Buying Local: Flower Co-ops with Ellen Frost

30 september 2021 | 40 min

#46: Surviving Flower Farming

28 september 2021 | 15 min

#47: The Flower Farmer Show: Forcing Amaryllis & Paperwhite Bulbs with Val Schirmer

25 september 2021 | 40 min

#44: Florist Buying Local: Selling Weddings by Color and Style with Ellen Frost

23 september 2021 | 31 min

#45: Revealing the Flagship Course of Flower Farming School Online

21 september 2021 | 35 min

#42: Introducing: Course-by-Course, Session-by-Session

19 september 2021 | 16 min

#43: Florist Buying Local: Sourcing for 6 Big Weddings in a Weekend with Ellen Frost

16 september 2021 | 36 min

#41: The Exciting Shift From Flower Farm to Virtual Learning Center

14 september 2021 | 29 min

#38: No Free Fish Here: I Want To Teach You How To Fish

7 september 2021 | 23 min

#40: Keep it Cool with Lisa and Jennie Love

2 september 2021 | 55 min

#39: Social Media for Business Reality

31 augusti 2021 | 30 min

#34: Facing Fears Inspires You and Others

24 augusti 2021 | 28 min

Wholesale Purchasing with Dave Dowling

22 augusti 2021 | 50 min

#36: Improving Efficiency

21 augusti 2021 | 41 min

#35: More Cool Flowers!

21 augusti 2021 | 47 min

#34: Timing Cool Flowers Plantings

20 augusti 2021 | 44 min

The Cool-Season Flower Chronicles: Week 5

20 augusti 2021 | 38 min

The Cool-Season Flower Chronicles: Week 4

19 augusti 2021 | 34 min

The Cool-Season Flower Chronicles: Week 3

19 augusti 2021 | 36 min

The Cool-Season Flower Chronicles: Week 2

18 augusti 2021 | 38 min

The Cool-Season Flower Chronicles: Week 1

17 augusti 2021 | 32 min

#32: The Pricing Game

10 augusti 2021 | 24 min

#31: Trust the Garden

3 augusti 2021 | 29 min

#30: Running Out Of Fuel?

28 juli 2021 | 34 min

#28: Farmer-Florist with Jennie Love

20 juli 2021 | 33 min

#27: More on Lisianthus

13 juli 2021 | 29 min

#26: The Flower Farmer Show

6 juli 2021 | 22 min

#25: They Said It Couldn't Be Done!

29 juni 2021 | 29 min

#24: Easier Next Time

23 juni 2021 | 29 min

#23: Real Talk About Flower Farming!

15 juni 2021 | 15 min

#22: Farm Hacks with Dave Dowling

10 juni 2021 | 17 min

#21: Dave Dowling on Bulbs

8 juni 2021 | 20 min

#20: Flower Farming Tools: Mulching Beds

1 juni 2021 | 45 min

#19: Learning from Dave Dowling

25 maj 2021 | 30 min

#18: Flower Farming Tools: Flower Support Netting

18 maj 2021 | 25 min

#17: Helping Cut Flowers Last Longer

11 maj 2021 | 46 min

#16: Selecting a Family Dog

4 maj 2021 | 45 min

#15: My Flower Farm: Month-By-Month

27 april 2021 | 37 min

#14: Florist Buying Local

20 april 2021 | 28 min

#13: Flower Farming Options: Piece of Mind

13 april 2021 | 31 min

#12: The 3-Season Cutting Garden

6 april 2021 | 38 min

Selling Local Flowers When Global Supply is Disrupted

1 april 2021 | 70 min

#11: Dogs in the Garden

30 mars 2021 | 39 min

#10: Seed Starting Year Round

23 mars 2021 | 29 min

#9: When You Close Your Eyes, Where Do You Go?

17 mars 2021 | 30 min

#8: Finding Your Way in Flower Farming

16 mars 2021 | 37 min

#7: Seed Starting Doesn't Have to be This Hard!

9 mars 2021 | 36 min

#6: Cool Flowers Take Two!

23 februari 2021 | 26 min

#5: I’m Owning My “Style”Courses

21 februari 2021 | 34 min

#3: Conquering a Fear for a Profit!

16 februari 2021 | 32 min

#1: Under the Row Covers and Succession Planting

6 februari 2021 | 27 min

Join me me for the Field & Garden Podcast!

5 februari 2021 | 1 min

Field and Garden with Lisa Mason Ziegler

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#335: Ask A Florist, March Q&A with Ellen Frost

#334: "Should You Sell to Florists?" with Ellen Frost

#333: Bringing Joy Through Flowers - Meet Tricia and The Simple Sunflower

#332: Are You Digging Your Business’s Grave?

#331: Dave Dowling's December Q&A, Ask A Flower Farmer

#330: A Flower Farming Life to Love

#329: Flower Farmer Grit

#328: 3 Steps to Fail as a Flower Farmer

#327: Why Collaboration Beats Competition

#326: The Power of Community

#325: Planting Cool Flowers in Very Early Spring

#324: Cool Flower Successions in Very Early Spring & Beyond (Best of '24 Rerelease)

#323: Cool Flowers Talk: Lisa on The joegardener® Show (Best of '24 Rerelease)

#322: Stepping Out

#321: Dave Dowling's September Q&A, Ask A Flower Farmer

#320: A Golden Opportunity

#319: Lennie Larkin's September Q&A, Ask A Flower Farmer

#318: Smaller Is Better

#317: Daniel Schavey, Ask A Flower Farmer (August)

#316: Lisa on The Flower Podcast

#315: Dave Dowling's June Q&A, Ask A Flower Farmer

#314: Flower Farming: 5 Beginner Crop Plan Tips

#313: Flower Farming: The Reality of Time

#312: Flower Farming: Sales & Pricing in Your 1st Season

#311: Flower Farming: Marketing in Your 1st Season

#310: Secrets to Growing More Cut Flowers in Less Space

#309: The 3 Steps to a Great Cutting Garden

#308: What It Takes to Be a Flower Farmer

#307: Lisa's May Q&A, Ask A Flower Farmer

#306: Lennie Larkin's June Q&A, Ask A Flower Farmer

#305: Meet Emma Mobley, End of Nowhere Flower Farm

#304: Ellen Frost's May Q&A, Ask A Florist

#303: Meet Torrie Anderson of The Flower Farm at Youngs Mill

#302: Dave Dowling's May Q&A, Ask A Flower Farmer

#301: Top 5 Mistakes, Cool Flowers Edition

#300: Cool Flowers, Unveiling the Truth

#299: Easy Flower Sales: Spring vs. Summer

#298: Why Grow Annuals?

#297: Daniel Schavey, Ask A Flower Farmer (May)

#296: Hardest Job of the Season

#295: Profitable Flower Farming, Inside the Course

#294: Meet Lennie Larkin of B-Side Farm

#293: Dave Dowling's April Q&A, Ask A Flower Farmer

#292: Cool Flowers from Seed to Harvest, Inside the Course

#291: Lisa's 5 Tips in 5 Minutes

#290: Ask A Florist with Ellen Frost

#289: Happy Spring or Not?

#288: Dave Dowling's March Q&A, Ask A Flower Farmer

#287: Flower Farming Mythbusters (Encore)

#286: Daniel Schavey's March Q&A, Ask A Flower Farmer

#285: Restoring Nature with Rhonda & Lisa (Bug Talk)

#284: Failed Expectations (Encore)

#283: Dave Dowling on Ask A Flower Farmer

#282: Lisa on the Growing For Market Podcast

#281: Introducing The Gardener's Workshop Club!

#280: Lisa & Joe Lamp'l Discuss The Cut Flower Handbook

#279: Finding Your Way In Flower Farming (Encore)

#278: Cool Flowers Talk: Lisa on The Joe Gardener Podcast (Encore)

#277: Good Medicine: Cut Flowers

#276: The Truth About Seed Starting (Encore)

#275: Have Faith In Cool Flowers (Encore)

#274: Under the Row Covers & Succession Planting (Encore)

#273: Facing the Fears of Business

#272: Flower Farming School Online, The Trio Sale

#271: Do You Know About Seed Talk? (Best of 2023)

#270: (Best of 2023) Flower Farming Do's & Don'ts

#269: Dave Dowling's December Q&A, Ask A Flower Farmer

#268: Looking Back to Move Forward

#267: Flower Farming, Will You Make It?

#266: Dave Dowling's October Q&A on Ask a Flower Farmer

#265: Writing The Cut Flower Handbook with Lisa & Jessi

#264: Farming With A Baby, With Gretel Adams

#263: Dried Flowers, Added Value

#262: Meet Michelle of River Bend Blooms, with Jessi Graven

#261: Jennie Love's Takeover of Ask A Flower Farmer

#260: Ways To Sell Your Flowers with Dave Dowling