Raoul Plickat is the CEO and founder of CreatorGroup, a technology conglomerate employing over 300 people. The conglomerate encompasses a variety of self-funded software and marketing companies, all of which are focused on the creator economy. Raoul began his career in marketing and digital advertising, fields that continue to be fundamental to his success today.
00:00 Introduction
02:00 Raoul’s early years in business & entrepreneurship
04:57 Key lessons & skills from Raoul’s first business ventures
09:55 Monetising your audience
11:30 The evolution of paid ads & lead generation in the content creation industry
15:02 Marketing MBA production & agency
20:44 Raoul’s biggest client success stories
22:20 Strategies for launching a successful product or service
27:17 Current marketing innovators (Kanye West, Kylie Jenner, Elon Musk)
33:22 Navigating the creator economy & standing out among peers
37:11 The #1 secret for rapid growth (content creators)
39:02 Ad spend & the strategy behind successful ad campaigns
42:44 Creating & scaling your personal branding
48:35 Leveraging social media & principles of life
52:02 Boosting productivity & achieving healthy work-life balance
54:50 Recruiting & building a team
57:05 Multilingual content creators & the rise of AI
1:00:48 “AI is still stupid”: the rise of machine learning
1:08:44 Understanding data & the psychology of consumerism for scaling your business
1:13:51 Overcoming hardships & growing from reflection
1:17:39 Developing fresh perspectives & the benefits of stepping out of your comfort zone
1:25:22 Finding inspiration & spreading happiness
1:26:57 Why Raoul bought a Bugatti Chiron & his fascination with art
1:33:40 What’s next for Raoul?
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join.whoop.com/FirstThingsThrstFollow RaoulInstagram:
/raoulplickatCreator Group:
https://creator-group.holdings/careers/Copecart:
https://copecart.com/Pressmaster AI:
https://www.pressmaster.ai/