From Farm to Florist: Smart Strategies for Selling Wholesale Flowers

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.

Takeaways

• Florists prefer stem counts in tens for easy calculations.
• Pricing should be per stem to avoid confusion.
• Know the market prices to set competitive rates.
• Bring curated samples to avoid overwhelming florists.
• Not all florists will appreciate your product; find the right fit.
• Stripped stems save florists time and add value.
• Establish a professional presence to attract florists.
• Use consistent billing systems for smooth transactions.
• Offer a dedicated wholesale platform for clarity.
• Marketing to florists is about building beneficial partnerships.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852