When Life Gives You Lemons - Developing A Digital Database To Power Your Beauty Brand ft. Nita Sederholm

Designed for acne and backed by data, When Life Gives You Lemons is a skincare and makeup brand founded by Nita Sederholm that is bridging the gap between the two spheres.

When Nita built Cocoon, a piece of research technology to understand the kind of products needed for specific skin types, she quickly discovered a large gap in the market and her brand was born. As she says; ‘life may give you lemons, but we can make lemonade out of them’. 

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Follow Akash and Nita:

Akash Mehta: @mehta_a

Fable & Mane: @fableandmane

www.fableandmane.com

Nita Sederholm: @nitabs

When Life Gives You Lemons: @wlgylemons.co

Cocoon Beauty Engine: @you.cocoon

www.wlgylemons.co

For more information about Founded Beauty, please visit www.foundedbeauty.com

#foundedbeauty

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