Fratello Talks: Don't Buy The Hype Buy What You Like

For this episode, the topic is hype and hype watches. Lex, Daan, and Nacho discuss their own experiences with hype and how they've navigated this tricky topic. Daan shares his unique view as a RedBar Amsterdam member, who surrounds himself with people and watches every month — a precarious position for those partial to falling for the hype. Overall, the discussion leads them back to Watches And Wonders 2023, an event with a distinct lack of hype. They also touch on the topic of watch brands manufacturing hype, as well as the hype watches they wish they had bought when they had the chance.