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Wes Oudshoorn - AppSignal's Stroopwafel Adventures 🇳🇱 Sprinkled with Community Love!

13 min • 3 december 2024

Ever wondered how a simple Dutch treat became a beloved symbol in the Ruby and Rails community? Join us as we chat with Wes Oudshoorn, co-founder of AppSignal, who shares the delightful story of sending stroopwafels to conferences and customers since 2013. From nearly 500 kilograms of sweet goodness shipped this year alone to our serendipitous meeting in Thailand at Bangkok RB, Wes takes us through AppSignal’s journey of blending tech, community, and stroopwafels. We also dive into the core mission of AppSignal—providing developer-friendly application performance monitoring—and the logistical challenges of shipping these treats internationally. Plus, we get a taste of the vibrant Rails World 2024 atmosphere in Toronto and the fun activities at the AppSignal booth, including a Dutch game called schulen.

In this exciting episode, we also explore the latest innovations at AppSignal, such as the introduction of the Check-ins feature for monitoring Chrome jobs and continuous processes. Wes underscores the importance of customer feedback in driving continuous improvements, with a target of enhancing the product by 10% each month. The dynamic conference setting is captured, showcasing how attendees’ ideas and feedback play a pivotal role in shaping the product. We highlight AppSignal's dedication to supporting the Ruby and Rails community through event sponsorships, demonstrating how even small contributions can significantly impact the community's growth and success. Join us for a compelling conversation that intertwines technology, community spirit, and a shared love for stroopwafels.

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