#109 The UX Design Process in the Age of AI – Where Does AI Help (and Where Does It Hurt)?

22 min • 17 april 2025

In this episode, we’re tackling a question that every designer is asking:

💡 AI is changing how we work—but is it improving or undermining the UX design process?

UX is fundamentally human-centered, but AI isn’t human. So how do these two things coexist?

We break down the five phases of UX design—Empathize, Define, Ideate, Prototype, and Test—and explore:

✔️ Where AI is actually useful vs. where it’s risky
✔️ How AI changes the way we research, ideate, and test
✔️ Whether AI-generated designs make UX better or just faster
✔️ What designers need to do to keep UX truly human-centered

📌 Key Takeaway: AI can accelerate and optimize parts of the UX process, but it doesn’t replace empathy, creativity, and human intuition. Designers still need to define problems, challenge assumptions, and bring critical thinking to AI-generated insights.

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