#11 The Power of Storytelling in UX

17 min • 12 januari 2023

A well-crafted design can open the door to powerful opportunities. It’s not just about aesthetics; a carefully considered color scheme that resonates with our target audience has an undeniable psychological effect -

think red for power and strength, or blue for trustworthiness. But interactive motion scrolling takes us even further by allowing us to craft engaging stories and offers which build meaningful connections between brands and their audiences.

When done right, it's nothing short of magical!

Apple's product pages are a journey you'll never forget.

For years, they've been using motion scrolling to create an exciting and interactive experience that immerses visitors in the world of their products.

Whether it be watching MacBooks fly across the screen as you scroll or functions being carefully staged for visual appeal - Apple has developed a unique way of story-telling through technology that truly allows us all to discover something new every time we visit!

Here are some cool examples

https://agencecartier.com/fr/?_ga=2.30935676.2100414065.1672652993-1361120236.1672652993

https://www.ju.st/learn

https://www.mirrows.co/home/

http://everylastdrop.co.uk

https://www.apple.com/iphone-14-pro/

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