#45 Navigating AI in UX: Insights from Sarah Gibbons of Nielsen Norman Group

55 min • 23 november 2023

In this episode, we're honored to have Sarah Gibbons with us, the Vice President at Nielsen Norman Group. With an illustrious career spanning over a decade, Sarah has championed empathetic design through her roles at Nielsen Norman Group and IBM. She's a thought leader when it comes to design and user experiences.

1️⃣ General UX for AI
Research is pivotal for understanding how to navigate AI as a designer. Concepts like "apple picking" and "accordion editing" are shaping the approach to AI products.

2️⃣ Anthropomorphism in AI
Skeuomorphism can make AI more relatable and easier to use. Making AI human-like isn't always better; it has to be purposeful and ethical.

3️⃣ 4 Degrees of Anthropomorphism
The emotional bond between users and AI needs to be managed ethically to prevent exploitation.

4️⃣ Future of Design
Sarah suggests that designers should be prepared for the growing influence of AI in UX. Continual learning and adaptation will be key for designers.

5️⃣ Resources for the Future
Keeping up-to-date with the latest research and publications in the UX field is crucial for designers.

Resources from Sarah:

nngroup.com

NN/g's Podcast

Follow Sarah on Linkedin

📚 Resources Mentioned:

⁠⁠ AI for Designer⁠ ⁠Course (Launching in december)

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