#48 AI Case Study: AI's Transformative Role in UX with Jascha Goldermann

Welcome to another episode of "Future of UX," the go-to place for forward-thinking designers and tech enthusiasts. I'm Patricia Reiners, and today we're thrilled to have a special guest who is truly at the intersection of UX and AI, Jascha Goldermann. Jascha is a Design Manager at Booking.com, one of the world's leading digital travel companies. He's here to share his expertise on integrating AI into product design and will provide insights from one of his intriguing AI case studies—AI Trip Planner.

Jascha has been instrumental in shifting the focus from UI to AI and has some great tips on prompt designing and responsible AI use. So whether you're a UX veteran or just getting started, you won't want to miss this deep dive into the future of design and technology.

Top 3 Takeaways from Jascha Goldermann:

1️⃣ Integrating AI into UX

• Focus on meaningful AI integration in products to enhance user experience.

2️⃣ AI's Growing Accessibility

• The increasing ease of access to AI technologies opens up new opportunities in UX design.

3️⃣ Future Skills for Designers

• The need for designers to evolve and acquire new skills as AI plays a more central role in product development.

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