#13: Licensing Guru Lyle Hysen

John and Stewart are joined by Lyle Hysen, president of Rough Trade Publishing and founder of Bank Robber Music — a licensing company that helps indie bands get placed in film, TV, video games, commercials and more. Some of the current bands Lyle is working with include: The War On Drugs, Future Islands, Grizzly Bear, Black Lips, Juliana Hatfield,  Land Of Talk, M83 and countless others

Featured placements include, Durand Jones & The Indications - "Groovy Babe" used for the new Google assistant, and Mike Kroll's "La La La" featured in the Levi's 505™c Commercial.