#30 - Revving Up Change: Female Empowerment in SimRacing with Ash Vandelay

We've got Ash Vandelay in the house, a motor racing maven who's not just revving up engines but also shattering glass ceilings. A content creator and motorsport advocate, Ash is spearheading the change and encouraging a culture shift for female voices in the SimRacing arena. Together, we navigate Ash's thrilling ride to success, examining the roadblocks that often deter women from participating and how we can throttle these barriers.

This episode takes a pit stop at the world-class Red Bull sim racing and motorsport domain. As a part of the Red Bull family, Ash lets us peek under the hood at how the company works in sync with content creators and their esports drivers. Get a taste of the adrenaline-pumping ESLR1 events from Munich to Riyadh and the challenges in broadening the audience base for this high-octane sport.

The rubber meets the road when we confront the long-standing gender-based issues in motorsport and racing, steering towards potential solutions for making SimRacing more inclusive and accessible. Ash’s own inspiring journey of overcoming these hurdles becomes our roadmap as we discuss breakneck topics like fandom, inclusivity, and dealing with online negativity. If you're fuelled by the future of motorsports, wish to harness the power of diverse perspectives, or navigate the choppy waters of online platforms, this episode is your green light. Let's hit the track together for a ride of a lifetime.

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