Leading with AI: Strategic Insights for Higher Ed CMOs

In this episode, Ardis chats with CMO Michael Bettersworth live at the ASU+GSV AIR Show about the impactful integration of AI in higher education. Michael shares insights from Texas State Technical College’s approach to leveraging technology in marketing and student support, discussing both the potential and challenges of AI in the current educational landscape. The conversation also highlights the importance of aligning new technologies with institutional goals to enhance both student and administrative experiences.

Guest Name:  Michael Bettersworth, Chief Marketing Officer, Texas State Technical College

Guest Social: https://www.linkedin.com/in/bettersworth/

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Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis

Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx

About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

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