Ep#104: Music PR Made Simple: DIY Strategies for Independent Artists with Rachel White

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If you’ve ever felt overwhelmed by music PR, you’re not alone! In this episode of Girls Twiddling Knobs, Isobel chats with Rachel White, music PR expert and founder of BRIC and House of DIY, to break down the real, actionable steps independent artists can take to promote their music effectively—without the stress.

🌟 Inside You’ll Learn:
✔️ What PR actually is and why it’s different from advertising
✔️ The biggest mistakes DIY artists make when pitching their music
✔️ A step-by-step guide to building your own music PR campaign
✔️ How to research the right blogs, playlists, and press outlets for your genre
✔️ The art of writing a pitch that gets noticed (and when to follow up!)
✔️ Why consistency is the secret to PR success—even if you don’t get immediate results

Rachel’s insights, practical advice, and no-nonsense approach make this a must-listen for any independent artist looking to cut through the noise and get their music heard.

🎧 Hit play now and take control of your PR! 🎵

LINKS MENTIONED IN THIS EPISODE

📌 Brick London >>

📌 House of DIY >>

📌 Rachel’s FREE PR resources for DIY artists >>

📌 Connect with Rachel on Instagram >>

Join 🗣️ Speak Up! Assertiveness for Women in Music: A ✨NEW✨ Live group programming helping you hold your ground, ask for more and draw healthy boundaries, without burning bridges.

Enrolment closes May 5th >> https://girlstwiddlingknobs.com/speakup

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Girls Twiddling Knobs is hosted by Isobel Anderson and produced by Isobel Anderson and Jade Bailey.

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