Marketing Across Borders: Insights from Nora Zukauskaite, Global Director of Brand Agency London

Today on the Glam & Grow Podcast, we’re joined by Nora Zukauskaite, who oversees global marketing for three high-growth brands, as the Global Marketing Director at Brand Agency London. In this episode, you’ll learn the personalized marketing strategies driving growth for brands Ciaté London, Lottie London, and Skin Proud.

Highlights from the conversation include:

• Managing marketing strategy across three different brands in separate markets
• Experiential marketing and its importance in the industry today
• Tips for navigating trends, Tik Tok, and Gen-Z
• Global expansion strategy for each brand as they expand into the US and beyond

Be sure to check out Ciate London at www.ciatelondon.com and on Instagram @ciatelondon

Be sure to check out Lottie London at www.lottielondon.com and on Instagram @lottielondon

Be sure to check out Skin Proud at www.iamproud.com and on Instagram @skinproud

We hope you enjoy this episode and gain valuable insights into Nora's journey and the growth of the brand(s). Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

This episode is sponsored by Iterable.

Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. 

Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!

Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.