One Billion Bonds Per Bottle with Andrew Edwardson, Global Brand President L’Oreal Matrix

With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline’s complexion category with hits like SuperStay 24H Skin Tint, Andrew’s vision has redefined industry standards.

Now, at Matrix, he’s on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller’s legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. 

In this episode, Andrew also discusses:

• How international experiences enriched his life and love of storytelling
• Building a sense of joy and community
• Why everyone is talking about scalp care
• How Instacure Build-a-Bond help fight damage
• Re-branding Matrix as a 40-year old brand
• Their commitment to all humans, all hair types

We hope you enjoy this episode and gain valuable insights into Andrew’s journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Matrix at www.matrix.com and on Instagram at @matrix

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