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Glam & Grow – Beauty Business Podcast

Perelel: with Co-Founder Alex Taylor

64 min • 27 november 2023

Perelel is the first prenatal vitamin brand co-founded by an OB/GYN, revolutionizing pre and postnatal health. Alex joins the show to share her health journey, recounting her experience during her first pregnancy and her disappointment with the lack of transparency and education in the prenatal vitamin market. Frustrated, she took the initiative to create her own prenatal regimen, giving rise to Perelel. The brand's vitamin packs offer comprehensive, dynamic nutrition tailored to different stages of the motherhood journey—from preconception to each trimester, postpartum, and beyond. Perelel's approach ensures that specific nutrients are provided when needed the most.

In this episode, Alex also discusses:

  • The lack of regulation in the prenatal/postnatal supplement industry
  • The challenges of launching a brand in the height of the pandemic while being a first time entrepreneur and pregnant
  • What’s next for Taylor and the brand, including their latest pregnancy safe greens powder

We hope you enjoy this episode and gain valuable insights into Alex’s journey and the growth of Perelel. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out Perelel at https://perelelhealth.com/ and on Instagram at @perelelhealth

This episode is sponsored by AdNabu.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

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